Entrepreneurial Opportunities On Wechat: The "Self Commerce" Era Of Fans Economy

P > qualified service number can apply to all open categories, currently limited to the kind of operation.

It includes more than 20 categories: Shang Chao Department store, clothing shoes bag, mother and baby food, digital home appliances, books, cosmetics, cars and accessories.

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< p > 2013, WeChat public account opened nine interfaces, including registration and operation, free opening of geographic location and customer service. In addition, the concept of pattern recognition was put forward for the first time, providing public account semantic analysis and intelligent customer service < a href= "//www.sjfzxm.com/business/" > technology platform < /a >.

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No need for too much effort, we will be able to make clear that for the struggling venture enterprises, Tencent, Ali and Baidu's recent layouts and acquisitions have left many startups desperate.

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< p > previously, small businesses such as road checking, credit card checking, hotel booking, takeaway and so on are emerging one after another. Now these kinds of start-ups will feel the chill brought by the WeChat convergence.

Salt technology has reported an enterprise, to do business self-service a href= "//www.sjfzxm.com/business/" > management platform < /a >, now WeChat will also be able to freely access users and manage the user system independently.

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< p > in such a situation that a super competitor exists, any entrepreneur who collided with it can not stand firmly without any special skills.

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< p > but for some other entrepreneurs, WeChat's open payment interface and the completion of commercial closed loop also bring them opportunities.

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< p > in my view, the current WeChat's entrepreneurial opportunities in this field are still limited to physical operations, but in the future, other areas including digital content such as games, publishing and media must also be incorporated into the business category.

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< p > among them, the most suitable for WeChat entrepreneurship is the "self commerce" content of fans economy.

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"P" means "self commerce", which is similar to "self media" and relies on highly viscous and niche groups in the vertical business field.

As long as the target consumers have preferences, they can be directly incorporated into WeChat.

For example, apple and millet will not lack fans if they open a href= "//www.sjfzxm.com/business/" > WeChat operation < /a >; if H&M and LV launch a special price limit on WeChat, there will be plenty of fans.

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< p > if your new product can be enjoyed by users and pass word of mouth, WeChat is your new stage of operation.

For example, you invented a brand new intelligent WiFi, smart watch, intelligence...

If you can get the first generation of fans, then WeChat will become your stage of marketing and making money.

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< p > by the way, the business of naming time may also be taken away by WeChat.

If you have a product ready for production, maybe WeChat will provide similar services later.

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< p > secondly, "self commerce" also includes < a href= "//www.sjfzxm.com/business/" > grade product < /a >.

From the massive content of Bora, to display your taste of products displayed, will attract the same brand of users to observe and learn.

Taobao already has similar successes, believing that WeChat will also have the chance of duplication.

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< p > at present, the popularity rate of mobile payment is still less than 10%, and the users are very limited.

But this trend is irreversible, that is to say, now the layout of the iOS developers will be the first to enter the APP STORE a href= "//www.sjfzxm.com/business/" > opportunity /a.

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< p > however, this is not without risk.

WeChat management is only suitable for the fans economy. For other contents, the probability of paying the fans is not so high. For new entrepreneurs, if there is no particularly strong user experience, everything may become futile.

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