Cross Border Marketing Of Outdoor Industry Raises The Trend Of "Private Custom"

< p > < strong > outdoors of technical equipment < /strong > /p >
< p > no matter how the weight of outdoor products changes, functionality is the eternal theme. Upgrading and developing new performance is always the pursuit of outdoor brand enterprises. With the development of China's outdoor industry, local brands are investing more in product research and development, and the best among them have begun to taste the sweetness. < /p >
< p > "outdoor products, compared with sports products, are products with high professional and technical content." Fan Peng, vice general manager of Fuxin outdoor sporting goods Co., Ltd., who has participated in Beijing outdoor products exhibition many times, said that outdoor products can be divided into professional, hiking, leisure and other series. In recent years, outdoor sports have become an attitude of life pursued by more and more people. Outdoor sports equipment technology is also advancing by leaps and bounds. Technology, such as warmth, breathability, bacteriostasis, quick drying, waterproofing, pest control and ultraviolet protection, has been greatly improved. "Enterprises are also taking into account the various needs and unexpected situations of outdoor sports people, so as to ensure that outdoor equipment is more humane and make outdoor sports a real pleasure." < /p >
In the outdoor exhibition, P also issued the Asian product award, ISPOAWARD, which aims only at Asian brands. This award aims to explore and encourage Asian sports brands to win awards in product performance and environmental protection. It also encourages Quanzhou's outdoor products companies to focus more on product R & D design and technology input. Ming Wei CAMKIDS outdoor exploration series - drive hole lighting < a href= "//www.sjfzxm.com/" target= "_blank" > shoes < /a > get a new practical patent at night. The combination of technology and products provides a truly safe and comfortable equipment support for young people to travel at night. < /p >
Not only that, P also brought the latest technology and functional products to the "a href=" //www.sjfzxm.com/news/index_z.asp "exhibition" /a. According to St. Chen Baoyan's media director, the new ski suit has opened up a new journey for outdoor products to develop solar technology. In the research and development of this ski suit, Saint flair fully considered the problem of lightweight and efficient conversion. The flexible solar polysilicon chip, which has been leading the global technology for many years, has a conversion rate of 15.5%, which is the highest conversion rate in the known solar thin film technology. < /p >
< p > < strong > cross-border cooperation was then < /strong > /p >
"P", the movie "private custom" is popular, and outdoor products enterprises are also implementing "private customization". At the outdoor exhibition in Beijing, St. Forrest and Land Rover club form strategic partners to join Land Rover, cross boundary marketing, provide customized items to Land Rover VIP guests, provide fashionable wear and safer and comfortable armor for extreme outdoor sports. < /p >
"P >" Land Rover shows itself to the world with its cross-country and outdoor professional image, which is very much the same as Saint Valentine's consumption crowd. The addition of Saint Valentine has given him a new leap in the field of professional outdoor activities. Chen Baoyan said, "this cooperation, the main axis is the brand management concept, successful cross border marketing, so that a benign interaction between different brands can be regarded as a good phrase for cross-border cooperation in China." < /p >
< p > opening brand and Amoy brand have also become part of the outdoor display of Fujian faction. "Apart from organizing various activities at the exhibition for brand marketing, we officially released the COM-JEANS, an independent e-commerce brand operated by Tian Lun Tian. Feng Shiling, manager of Tianlun Tian shoes business department, revealed that on the day of its launch, COM-JEANS outdoor tide cards officially met with the public in the form of "outdoor tide Brand Forum". Positioning in the fashion brand of young consumer groups, COM-JEANS is also emerging in the context of the rapid development of e-commerce. The accumulation of many years of online brand has actually boosted online sales. By displaying more fashion and fashion elements, the brand's unique personality and temperament can be highlighted. "Whether it is complemented with traditional brands, meet the needs of mass market, or increase the exposure of brands, it will outweigh the disadvantages." < /p >
< p > doing deep market penetration is almost the only choice for manufacturing. In 2008, the group pioneered the introduction of the outdoor brand "St. Valentine". On this basis, CAN-TORP was launched. In order to speed up the penetration of children's series in the domestic market, Mingwei CAMKIDS also works with an outdoor brand, "a href=" //www.sjfzxm.com/news/index_z.asp "to carry out the" /a "multi brand operation. < /p >