Sharing The Secrets Of Opening Stores And Interpreting The Operation Of Clothing Discount Stores

< p > < strong > reasons for making money: absolute brand name, absolute discount < /strong > < /p >

< p > shop although not large, but the clothing here from CUCCI to CHANEL, from < a href= "//www.sjfzxm.com/news/index_c.asp" > MOSCHINO < /a > LOUIS VITTON, the famous costumes are full of eyes. Many of them are brand shops of New York Fifth Avenue, Paris Champs Elysees, Hollywood Rhodes Avenue and Tokyo island.

The Robert Cavalli trousers, which have just been seen on TV, are showing their strong sense of quality in fine workmanship.

Miss Wei, the beautiful hostess of the discount store, said that the real name discount shop should have the latest style that is in keeping with the international trend.

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< p > < strong > selling point: star service is exclusive to your store < /strong > /p >

< p > it is understood that many white-collar women have a special liking for famous discount stores.

A woman surnamed Zhang said she would often come to visit discount stores, and some international brand clothes would be enjoyable even if they were not bought.

According to Wei Na, the customer groups of famous discount stores can be roughly divided into three levels, first of all, white collar workers with a monthly salary of around 6000 yuan. They like to pursue famous brands. In discount stores, they can buy clothes that show their girlfriends at a very low price.

More successful women, young ladies and actors who have enough purchasing power have a constant pursuit of designer clothes.

Now the store already has its relatively fixed customers, like the flower shop owner, actor Li Jue, Zhao Wei and Hu Bing.

If you need to be patient and choose clothes for a long time, then the boss will close the store door, and bring out more styles of clothing in the warehouse and surround the feet so that customers can really enjoy the personal shopping center with star rated service level. This feeling of shopping is not felt anywhere.

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< p > source: all garments in the clothing factory of Italy are from Italy garment factories, directly ordered from factories, and sent directly to Beijing in the form of containers.

Such an ordering channel makes the price of these famous brand clothes much lower than the market price, and the discount of each brand clothing is different from 30%-50%.

It takes about 15 days to go from Italy to Beijing on the way.

Every month, including garments, underwear, leather bags and silver ornaments, after all the garments arrived in Beijing, they removed the original trademarks and marked their own labels at the discount brands. This is a promise to ensure the authenticity of the products.

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In the operation of P, Wei adopted the way of cooperation with trading companies in Hongkong.

Because the import of clothing involves a lot of customs declaration, so this way of cooperation can save these procedures.

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< p > < strong > shop opening experience < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > discount shop < /a > after two months, the operation of the store is on track.

At the beginning of the shop, the main customers came from friends, and the owners of the neighbourhood florists introduced many of her friends here, which gradually gained fame.

Basically, a customer, Wei Na, tried to keep her.

In the view of Wei Na, marketing is always the fundamental business survival.

There are no two things to do with such a famous discount shop, such as the true quality of clothing, fashion and fashion.

In addition, customers are also given feedback through actions such as shopping points.

Gradually won a good reputation.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > shop > /a > Three Secrets: /strong > /p >

< p > 1) location discount shops are usually located in the convenient pportation area, and strive to minimize land rents so as to control the cost as much as possible.

Of course, in the actual location, according to the discount type and market competition, the specific location strategy will be different.

For young people, brand discount stores are more attractive. They are suitable for setting up downtown and commercial centers in some cities. But considering the strength of discount stores, they should avoid confrontation with direct competitors such as department stores and brand stores with brand special counters.

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< p > 2) in order to save costs as much as possible, discount stores should strive for simplified design and layout.

Discount stores generally do not sell direct promotions, or even provide extremely limited personnel services.

It relies only on its unique store design, frequent shopping surprises, and limited but most critical services.

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< p > 3) sales in brand discount stores, because most of their products are off-season and lack of brand names, in general, there are clear reasons for discount in commodity price markup, and genuine and honest information is used to assist customers in making correct decisions.

On key services, discount stores never offer discounts, as foreign OUTLETS claims to give consumers a room for regrets.

Although studies have shown that customers are more interested in unconditional return than various value-added services, unconditional return has a huge cost pressure on discount stores.

In order to minimize risk, discount stores can take some flexible measures, such as promises to return, but do not refund cash. Instead, they can exchange cards similar to shopping vouchers, shop at discount stores within a limited time, or promise to refund cash, but if goods are depreciated, they will be paid back at reduced prices, so that not only customers' demand for unconditional return can be satisfied, but also the cost pressure brought by discount stores will be greatly reduced.

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