Home >

Take Inventory Of Clothing Store Design Matters Needing Attention

2014/2/17 20:08:00 22

Clothing StoreStore DesignMatters Needing Attention

< p > < strong > pay attention to color control < /strong > < /p >
< p > < a href= "//www.sjfzxm.com/news/index_c.asp > > color control < /a > is the top priority of shop atmosphere design. Color is closely related to brand, indoor environment and clothing style. Effective color design enables customers to feel the unique charm and personality of the clothing brand from entering the shop door, so that the perceptual factors of customers can be sublimated and eventually their desire to buy will be mobilized. < /p >
< p > < strong > focus on lighting effect < /strong > /p >
< p > lighting effect can improve the aesthetic value of clothing stores and play the role of changing the sense of space and giving space personality. Therefore, lighting is one of the most important tools in the design of store atmosphere. The application of lighting is a systematic project. The author thinks that the application should be analyzed from three aspects: brand style, decoration technology and the structure of the store itself. The role of light is not only to illuminate a certain space, but also to highlight the clothing itself and create atmosphere. Therefore, the category and expected effect of < a href= "//www.sjfzxm.com/news/index_c.asp" > dress < /a > is the first factor for shop designers to consider. < /p >
< p > < strong > pay attention to sound selection < /strong > < /p >
< p > clothing store competition is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store. According to the color and clothing characteristics of the shop, the corresponding music can be selected and played, such as the fashionable youth clothing shops can play the fashionable pop music; the retro style clothing shop can play classical music; the formal dress and the professional clothing shop can play the music of petty bourgeoisie sentiment; the children's clothing shop can put some cheerful nursery rhymes. At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand. < /p >
< p > < strong > note that the rest area is set < /strong > /p >
< p > urban people are tired of business and political circles. Their physical and mental exhaustion is self-evident. Under the condition that the store area is large, the operator can skillfully set up a rest area to create a shopping paradise for customers. Among them, a sophisticated bar, several bottles of high-end wine, 35 connected notebooks and magazines full of leisure and fashion can completely ease the tension of customers. At the same time, ingenious setting of the rest area can also make the different styles of clothes invisible, and during the rest time, customers can appreciate the advertisements and publicity brochures of the terminals so as to achieve the goal of killing two birds with one stone. < /p >
< p > < strong > notice air refreshing < /strong > < /p >.
The smell of P can also give customers a different feeling. Therefore, store odor is very important. Good smell will make customers happy, while pungent and weird smell will make customers leave quickly. In some new stores, the smell of paint left by decoration will be pungent, and some new fiber clothing will also bring some flavor. In this case, it is necessary to spray fresheners in the store, not only to remove peculiar smell, but also to make customers comfortable. However, it should be noted that when spraying fresheners, they can not be used too much. Otherwise, they will be disgusted with people. We should pay attention to the concentration of fresheners and the ceiling of customers' smell. < /p >
< p > in addition, some of the "a href=" //www.sjfzxm.com/news/index_c.asp "hot shop" /a > large volume of traffic, and the air is easy to foul. In order to ensure that the indoor air is fresh and smooth, and suitable for heating and cooling, air purification measures should be adopted to strengthen the ventilation system construction. Generally speaking, the source of ventilation can be divided into natural ventilation and mechanical ventilation. Adopting natural ventilation can save energy and ensure the proper air inside the shop. This way of ventilation is commonly used in small shops. And large clothing stores or stores in the store must have large mechanical ventilation equipment, timely ventilation, so as to ensure customers' pleasure when shopping. < /p >
  • Related reading

Unscramble The Starting Point Of Successful Marketing Strategy For Big Customers

Management treasure
|
2014/2/16 14:48:00
23

Interpretation Of The Five Test Of Enterprise Marketing Management

Management treasure
|
2014/2/15 18:47:00
18

Five Major Business Strategies For Brand Shoes And Clothing Agents To Win

Management treasure
|
2014/2/14 10:43:00
42

提升鞋服行业营销效益的秘决

Management treasure
|
2014/2/14 10:40:00
19

Fully Control Your Clothing Store Management Skills.

Management treasure
|
2014/2/14 8:36:00
34
Read the next article

The Valuation Of Jingdong Listing Varies Widely. The 7 Billion 500 Million US Dollar Valuation Is Only Vip.Com.

Jingdong, which is becoming more and more perfect, gained the favor of international PE in April 2011, and also made the valuation of Jingdong skyrocket. But if we estimate the value of US $7 billion 500 million, the PE giant behind Jingdong will be disappointed, because this valuation is only equivalent to vip.com's current US $6 billion 300 million valuation. Comparing the financial indicators of Jingdong and vip.com, they are not in an order of magnitude.