Luxury Armani And Other Brands "Test The Water" Luxury Residential Prospects Unpredictable

< p > recently, Armani group announced that its Armani interior design studio will join hands with the "a href=" http://sjfzxm.com/news/index_s.asp "door group" /a "to design and build a luxury residential project Armani Residence Artesse in Chengdu, China.

The famous luxury brands including LV, Versace, Herm s and so on are seeking real estate development.

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< p > according to the National Bureau of statistics released in December last year, 70 large and medium-sized cities housing sales price changes, four housing prices already high first tier cities prices rise is still "pulling the top", and data show that the number of "tens of millions of luxury houses" in the north of Guangzhou Shenzhen has steadily increased in recent years, the luxury market "anti cyclical" capability is obviously stronger.

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< p > the industry believes that luxury goods "test water" < a href= "http://sjfzxm.com/news/index_s.asp" > luxury market < /a > main brand and design, and these two aspects are not the main factors to choose the real estate, but the first project location consumption power relatively weak Chengdu is also worrying.

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< p > < strong > trend: < /strong > < /p >.

< p > < strong > luxury goods enter the domestic luxury project < /strong > /p >

< p > > recently, < a href= "http://sjfzxm.com/news/index_s.asp" > Armani group < /a > announced that its Armani interior design studio will join hands with the door group to design and build Armani Residence Artesse in Chengdu, China. At that time, Mr. Giorgio Armani will personally participate in the design.

It is said that this is the first residential project of a world-class luxury brand in China.

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< p > it is reported that the residential part of the project will be on sale in the second half of 2014, and the whole project is expected to be completed in 2016.

Armani group's latest real estate projects also include the Macka Residences in Istanbul, Turkey, and the World Tower (World Towers) in Mumbai, India.

In 2009, with the opportunity of Dubai Amani Residence Hotel, Armani entered the real estate sector and completed its first real estate.

Up to now, Armani group has built three hotels, two naming apartments and two Design Apartments in the world.

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< p > in fact, the reporter understands that the famous luxury brands including < a href= "http://sjfzxm.com/news/index_s.asp" > LV < /a > Versace, Herm s are all seeking real estate development.

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< p > < strong > industry: < /strong > < /p >

< p > < strong > optimistic about China's luxury market prospect < /strong > < /p >

< p > "China is undoubtedly a country with great attraction for the global luxury brands."

The industry said, "luxury brands themselves have more products from clothing, accessories to home appliances, Kitchenware and so on, so these brands also want to use other product lines to bring different luxury experiences to domestic consumers."

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In the view of the industry, P supports Armani's entry into China's residential development field. In addition to its own brand development demand, the strong growth of China's luxury market in recent years is also an important driving factor.

In recent years, China's high-end population has also been rapidly upgrading the level of cognition of luxury products itself. The luxury products in the existing market are becoming more and more internationalized, both in terms of development design concept and hardware configuration. This has also brought confidence to international investors to enter China's high-end market.

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< p > < strong > data: < /strong > < /p >.

< p > > strong > ten million yuan is mainly concentrated in Beijing and Shanghai < /strong > /p >

< p > < strong > and what is the development prospect of China's luxury market? < /strong > < /p >

< p > reporters learned that in January 18th of this year, the National Bureau of Statistics announced the change of residential sales prices in 70 large and medium-sized cities in December 2013. Compared with the same month last year, there were 69 cities in 70 large and medium-sized cities.

The highest increase was 21.9% over the same period.

From the point of view of the increase, the price of housing in December increased by more than 10% to 31, an increase of 5 from 26 in November, or the expansion of the urban area.

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< p > the four high price cities in northern Guangdong and Shenzhen are still high in the first tier cities, leading the whole country by 20% or above.

Among them, Shanghai ranked 21.9%.

And Zhang Dawei, the chief analyst of the Central Plains real estate, analyzed the price index of last December, and found that the average rise of 70 cities in December 2013 reached 9.7% from the history of the house price index in 2006.

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< p > at present, the luxury market is mainly concentrated in the first tier cities with rising housing prices.

The CRIC Research Center released a report at the beginning of this year, which shows that more than ten million yuan of luxury houses are currently concentrated in Beijing and Shanghai, and thousands of units are sold each year. In addition, there are hundreds of pactions in Guangzhou, Shenzhen and Hangzhou each year.

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< p > < strong > analysis: < /strong > < /p >.

< p > < strong > luxury "test the water" luxury residential prospect is difficult to detect < /strong > < /p >

< p > according to the real estate industry's research, for the luxury market, the ability to "resist the industry cycle" is better than the demand.

"From the market trend, tens of millions of luxury houses are affected by the market environment smaller than those of just needs and improvement projects. The total number of pactions of luxury apartments in Beijing in 2011 was more than 10 million yuan, which was only 79 sets lower than that in the previous year, while the Shanghai level project in 2011 was less than 518, but in 2012, with the loosening of the policy environment, the scale of the market turnover rebounded rapidly and broke through 3000 sets at one stroke."

CRIC researcher Yang Chenqing quoted CRIC statistics.

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< p > however, for Armani's first luxury project location in Chengdu, the industry is worried about its prospects.

According to CRIC data, from 2010 to date, the number of new houses sold by tens of millions of new houses in Chengdu has not been more than 300 sets per year, even less than 100 units in some years, and the number of pactions exceeding 3000 sets in Beijing and Shanghai is totally not at an order of magnitude.

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< p > < < a href= > http://sjfzxm.com/news/index_s.asp > > luxury brand > /a > entering the luxury market is not the mainstream, but is similar to the nature of playing tickets.

Yang Hongxu, vice president of the E-House Real Estate Research Institute, said that luxury brands have some ideas in design, which can be grafted to residential design, but they are still a hobby of small groups.

"After all, the house is a large piece of real estate, design sense and brand is not a very important factor."

Yang Hongxu believes that the luxury of "playing tickets" to enter the property market will not affect the entire real estate industry.

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Deng Haozhi, chief analyst at Fangyuan real estate company, said that it is not easy to attract a Chinese "local tyrant" to pay the bills by relying on the "gimmick" of a luxury product to attract P.

He believes that whether a luxury house can attract consumers depends on whether the product itself is excellent or not.

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