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Strategy: Clothing Chain Store Manager Is Very Important.

2014/1/20 14:35:00 559

As a relatively independent business entity within the enterprise, the store of P chain stores is like a cell, which is self-evident to the body of the entire chain enterprise.

In order to make the store develop smoothly and remain invincible, the manager plays an important role as the implementer of various policies and policies of the enterprise at the grass-roots level and the various economic indicators of the enterprise in the basic unit of the store.

It can be said that for chain enterprises, the recruitment and assessment methods of chain store managers have become a significant event for chain enterprises in a sense.

store manager's mission and responsibilities: /p >

The staff of chain store P is an organic collaboration team. As the leader of this team, the store manager's mission is not only to fully implement the company's operation rules, to create excellent sales performance, to provide good customer service, but also to lead and arrange daily work of various departments in the store, to understand, grasp and carry forward the corporate culture of chain operation enterprises in daily work, to maximize the enthusiasm and creativity of employees, so as to not only create a working environment for all colleagues, but also make themselves the most grass-roots executors and defenders of a chain enterprise culture, which is most likely to serve the collective and long-term interests of chain enterprises.

The following indicators are laid down; the business plan of the store is formulated; the service staff of each department are carried out to carry out the operation plan; the employees are organized to carry out education and training; supervise the checking and checking of the store's goods, inventory management and commodity display; supervise and inspect the staff's management and performance appraisal; carry out promotional activities and promotion plans issued by the head office; understand and grasp the sales dynamics of the store; adjust the shelf commodity display proportions in time; supervise and inspect shop facades, signs, windows, etc.; maintain the cleanliness and hygiene of the stores; handle complaints and complaints of customers; handle exceptions and emergencies in daily operations; take part in some public welfare activities and become spokesmen of the shops; execute the commodity price adjustment issued by the head office. The duties of the store manager, a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107102" > chain store < /a >, include: understanding the management concept of the chain store; and completing the head office.

employment standard

therefore, selecting and hiring the right shop length is an important job in the daily management of chain operation enterprises. A qualified shop manager must have the following conditions:

1. guiding ability.

Can expand the view of the lower level, draw the eye, look far and foresight, make the person do its best, improve the ability to guide the performance;

P > 2. training ability.

According to the existing norms, we should cultivate subordinates and teach them feasible methods, procedures and skills so that they can perform their duties and win their responsibilities in their duties.

At the same time, we should find ways to make up for deficiencies, help subordinates to correct them as soon as possible and develop their ability to grow rapidly;

3. control of information and data.

The arrangement and analysis of information, data, and application in practice, in order to foster strengths and circumvent weaknesses, check and fill vacancy, strengthen management and enhance performance;

4. organizational leadership.

How to organize subordinates effectively and reasonably, mobilize the enthusiasm of employees, and jointly accomplish the company's established goals;

5. correct judgement ability.

We should objectively evaluate and correctly analyze the problems and events, and solve the problems quickly;

6. professional skills.

The necessary skills and the ability to satisfy customers in shopping malls and stores;

7. planning ability.

How to organize manpower, material resources and financial resources in a planned way, rationally allocate time, integrate resources and improve efficiency;

8. management ability.

Constantly identify hidden dangers, strengthen management and prevent accidents, and make the overall operation structure of the stores more reasonable;

9. ability of self improvement and self improvement.

Constantly learning and updating professional knowledge, in the process of enterprise development, we can keep pace with the times and grow together with enterprises, constantly enrich themselves and improve their capabilities;

10. professional ethics of integrity.

Good ethics and noble morality can show the charm of personality and have the effect of going up and down;

11. example and responsibility.

The length of a store is the leadership of the whole shopping mall and the whole team.

What kind of staff are there?

It is necessary to avoid evasion, clarify responsibilities and take the courage to bear.

in addition to the above qualities, it should be noted that some chain enterprises, such as chain retail enterprises and chain fast food enterprises, do not have high academic qualifications for store managers, and can have high school or above. Sometimes employees with too high academic qualifications may not be able to play a better role in daily management.

Therefore, we should pay attention to the principle of selection and appointment of shopkeeper, and we must not aim too high.

assessment method .

with the right store manager, how many aspects should the headquarters of chain store assess the manager's work?

chain store manager's assessment is mainly from four aspects: morality, energy, diligence and achievement.

"Germany" specifically includes store manager's political thought, < a href= "//www.sjfzxm.com/news/list.aspx Classid=101112107108" > personal quality < /a >, professional ethics and work style.

This is mainly reflected in the daily management and human life.

For example, because of the characteristics of chain store, many shop managers may face the situation of training new store managers. This requires the store manager to do well in words and deeds, to train new people with his work experience and knowledge, and to make a store manager's obligation for the development of chain enterprises.

"energy" mainly refers to the ability of a person, including knowledge and ability, as well as practical working ability, organizational ability and physical endurance.

For example, how to deal with and deal with unexpected events encountered by stores in some emergency situations, and how to offer suggestions for headquarters in the development process of stores, and put forward schemes and plans that are conducive to the expansion and development of stores.

"diligence" reflects the manager's work attitude, including: enthusiasm, initiative, creativity and discipline.

For example, for chain retail enterprises, though they pay attention to the unified management behavior, but because the retail industry is retail industry, based on the characteristics of the industry, the store's goods and services should have innovation and change. Accordingly, the store manager should also be able to grasp business opportunities in the changing market, keep pace with the times and lead the store to do a good job in sales.

achievements mainly refer to work achievements.

Work performance is a comprehensive reflection of virtue, energy, diligence and achievement.

For the assessment and evaluation of chain store managers, "performance" is very important and easy to assess.

It is a basic business mission and social responsibility for a chain store to organize the circulation of commodities and expand sales of goods.

The sales volume or sales volume of chain stores over a certain period of time reflects, on the one hand, the effective operation of the chain store operation mechanism, and on the other hand, its ability to survive and develop and the prospect of its business prospects.

Obviously, if business profits are similar, comparing the chain stores, if we want to create higher profits, we must first create higher sales.

Therefore, sales goals, including sales volume and sales target, are the most basic business objectives of chain stores.

generally speaking, the assessment of chain store performance can be carried out in the following aspects:

(1) the simultaneous increase of turnover and total profit;

(2) the quality and service level of the store personnel increased;

(3) reduction of inventory and management costs;

(4) < a href= "//www.sjfzxm.com/news/list.aspx? Classid=101112107101" > procurement cost < /a > decrease;

(5) the market share is enlarged;

(6) the turnover of goods is quickening, and the utilization ratio of funds has increased;

(7) increased popularity;

(8) the advertising effect is significant;

of course, the store manager's work is heavy, as far as commodity planning, inventory management and cost control are concerned, as well as staff attendance and cleanliness.

The store manager's work is comprehensive. A mature shop manager should not only have sales, customer service, internal and external liaison skills, but also master financial, computer and security, fire prevention and other expertise.