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How To Open A Brand Women'S Wear Shop

2014/1/10 19:53:00 35

Money Making SkillsWomen'S Clothing StoresEntrepreneurship

< p > a lot of entrepreneurs are concerned about how to make money for < a href= "//www.sjfzxm.com/news/index_c.asp" > brand women's clothing > /a.

Here there are two points of customer loss: 1, customers who enter the store are not properly accepted because of improper reception, and feel pressure or discomfort. 2, customers come in to have a casual look and turn around without finding their favorite clothes and leave. Then, we want to improve the a href= "//www.sjfzxm.com/news/index_c.asp" of women's wear brand stores, and the marketing quota is less than /a. First, we must solve the problem from two aspects and prevent customers from losing.

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< p > for the first case, what we need to do is to give customers space and let customers have a very pleasant and relaxed mood to choose.

For the second case, customers come in to take a casual look and leave, mostly because there is no strong purchase intention, or they do not find products of interest.

At this point, what we need to do is to attract customers' attention, enhance customer interest, and encourage customers to try them on. As long as customers are willing to try them, they can basically stabilize customers.

In general, to prevent customer turnover, we need to do the following work.

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< p > prevent customers from losing step1: customers should give customers 15 seconds of space after entering the store. In 15 seconds, customers are allowed to observe the products of the store themselves. At this time, the guide should keep a certain distance from customers and must be in the right direction (not behind the customers or customers), so as not to give customers nervous tension and avoid scare away customers.

We should use these 15 seconds to observe and analyze the customers, and find out what products she first looks at or what products she is looking at for the longest time, so as to prepare for further sales.

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<p>  防止顾客流失step2:要选择合适的时机接近顾客怎样才是接近<a href="//www.sjfzxm.com/news/index_c.asp">顾客</a>的最好时机呢?一般来说,以下几种情况都是接近顾客的好时机:①顾客常时间注视某一件产品时②顾客抬起头来寻找导购帮助时③顾客主动提出试戴时或者提问时④顾客和同伴评论起某产品时候⑤顾客扫视店面象是寻找什么的时候在这些时候,作为导购可以迅速抓住机会去接待顾客,一般顾客都会接受,但是否就意味顾客就一定能接受你呢?就能抓住顾客了呢?不一定,这个时候还会有很多顾客会说:“我随便看看,有需要再叫你”之类的话,这个时侯要学会礼貌的撤退,并继续用余光观察顾客,寻找下一次接近顾客的机会,不要轻易放弃。

For some brand clothing stores, there are so many customers coming in and out every day. There will be more customers left in this area.

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< p > preventing customers from losing Step3: first sentence, attracting the attention, stimulating the interest is close to the customer's first sentence is also very important.

If we say that we can directly help sales, if we say that it is impossible to directly lead to the loss of customers, the first sentence we want to speak is to impress the customers' minds, stimulate the interest of customers, and then make them try to wear.

There are many ways to say this sentence, but it is best to have the most, very, very popular, and other adjectives, and also to praise the contents of the customers. For example, "beautiful woman, you really have a good eye. At the first glance, we are looking at the latest model we just listed, and her design is very good for you. I'll try it out for you."

A compliment gives customers a psychological comfort. Introducing styling features (the latest version of the latest listing) attracts customers' attention, motivates customers' interest, and tries to try to dress directly to customers' experience.

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< p > prevent customers from losing Step4: actively recommend this kind of situation often occurs in those customers who want to leave the shop after seeing them. These customers usually take a look after watching them, mostly looking at it without any intention to purchase.

But if you meet a product that is really desirable, it is not without buying.

So we need to observe the customers carefully. Once we find that she has the intention to leave, or when we have finished more than half of the shops close to the door, we must take our promotional leaflet quickly to recommend a product. As long as we can attract her attention, we will bring it back to the counter immediately, find out the corresponding product for her to try it on, and at a certain level, we can retain more customers and increase sales opportunities.

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