Three Line City Electricity Supplier Sample: Each Family Seize The Site

< p > this paper describes the development of e-commerce in a three line city, trying to reflect the rapid development of e-commerce outside the second tier cities.

The author believes that, a href= "//www.sjfzxm.com/news/list.aspx? ClassID=101112107105" > three line city < /a > and so on, the market still has huge development space, which will become the key to the contention of the public business.

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< p > there is such a three line city with a permanent population of over 120.

In the past two or three years, there has been only one commercial center, and the scale has been expanding. Suning, Gome, pizza hut, WAL-MART and so on have been settled in succession, but most of them have only one store, while the chain McDonald's, Carrefour and so on still have no trace.

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Instead of losing to the second tier cities, brand P is more expensive than the second tier cities, and many people start using iPhone, but the latest iPhone5 is relatively rare.

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< p > although the proportion of computers is increasing, the use of most home computers is still dominated by landlords and TV dramas.

On mobile phones, Android and copycat have the highest share. Most of the mobile phones on the road are Internet novels or games.

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< p > < strong > two types of electricity suppliers < /strong > < /p >

< p > Liu Mou, male, 26 years old, computer digital enthusiast.

After graduating from the provincial capital city and later working in the city, he was very familiar with online shopping because of the habit of surfing the Internet, because the arrival of express delivery was slower than three days before, and some of them were not accustomed to it at the beginning.

His online shopping experience began with Taobao. Digital products were originally purchased in the city of computer city, and now more B2C platforms such as Jingdong mall and suning.com are used.

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< p > because Liu often buys good products at a lower price, Liu is praised by his colleagues as a shopper.

Friends initially asked him to help buy some supplies online, then he slowly opened up Taobao accounts and online banking to everyone, driving the shopping habits of people around them.

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A large group of young people who take Liu as an example, most of them go to school in a second tier city. Whether they come back to their hometown or work in other three tier cities, they are the drivers of online shopping behavior and radiate their friends and colleagues around P.

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< p > Li Mou, female, 50 years old, retires in three line cities, but likes to dress up and has been keen on shopping.

Because she has been working in factories for a long time, she is very sensitive to price, because the existence of colleagues like Liu is the first time to generate interest in online shopping.

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< p > although it took a long time, Li still learned to use Taobao, and the cost of shopping for second websites was very high. Since then, whether clothes or household articles, began to compare prices online.

Juhuasuan has become a must see website on the Internet every day, and a very low discount often leads to Lee's pocket.

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< p > because Li bought a lot of goods, Li began to buy things for his friends, but few of these friends could even spell, and the threshold for online shopping was quite high.

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"P", represented by Li, has become the main pmission group of the city's online shopping. They have lived here for decades, making friends circles much bigger than Liu's young people.

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< p > < strong > huge market space < /strong > /p >

< p > although there are all kinds of electricity supplier users, but < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107107" > online shopping < /a > is far from the main body of shopping in this city.

In terms of express delivery, there are only five kinds of delivery centers, such as tact, downwind, EMS and so on.

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< p > but the electricity supplier still develops rapidly here, the core is the price difference.

Brand clothing often has no discount in the city, but stores are still hot. No brand clothing stores are everywhere, the price is not lost to the brand discount stores, and the daily necessities are still the main channels of the large supermarkets. Besides the Shanzhai machines, the channel of the operators is still the main place for mobile phone purchases.

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< p > so that almost half or even more concessions can be bought on the Internet for an identical item, so although learning to buy online has a threshold, it still develops rapidly.

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< p > China has 661 cities, of which one second tier cities mainly cover municipalities and provincial capitals, not more than 50, and the total economic output of three cities is still very large.

From < a href= "//www.sjfzxm.com/news/list.aspx ClassID=101112107108" > PC sales > /a >, since 2010, the PC sales growth of three and below cities has become the main driving force for the growth of the industry. The popularity of PC and smart phones means the possibility of online shopping.

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< p > < strong > brand and logistics are the core of the three line market for the electricity supplier enterprises. < /strong > < /p >

< p > to develop e-commerce business in such a city, brand is known by consumers.

Due to the fact that there are still many viewers in the news network, many people know the Jingdong mall after the news of the 815 price war in 2012, but they are not completely familiar with the brand of suning.com, because they are more accustomed to buying Sunhome directly from Suning.

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< p > here, brand development relies more on word of mouth, and a friend says which website is better than outdoor advertising.

The negative impact of the brand is even greater. Once consumers have had or have unhappy shopping experience, the cost of replacing the platform is greater.

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< p > logistics, Taobao relies on the third party logistics company to deliver goods for one to two weeks. The Jingdong has 12 cities in the country for a day, but there is no warehouse there, and the delivery time is three or four days.

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< p > compared with the first tier cities, consumers here are not particularly sensitive to delivery speed. They look more closely at the quality and price of heavy goods.

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< p > but Suning and Gome's popularity is significantly higher than Jingdong mall, Dangdang, and other B2C enterprises, but Su Ningguomei still needs time to expand his popularity in the entity store to online shopping.

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