Clothing Industry Will Enter A Long Period Of Moderate Growth

　　 summary Clothing industry 2013 has the following characteristics:

The first is magnificent. That is to say, there were many big shocks in 2013, and the whole industry felt great ups and downs. Take acquisition for example. In 2013, Guangzhou's camels purchased Xiaochongmizi online, and the cooperation between Lebo and the City of Angels. It seems that the industry has entered an acquisition year.

This shows that the whole industry is not happy. Many enterprises seek a rule or means of breakthrough through this new way, new business thinking and business logic. To break through is to use the entire peripheral resources. The internal resources can no longer meet his growth, so he uses acquisitions to break through, which is a kind of combination of vertical and horizontal.

Secondly, the development history of the clothing industry is very rapid, especially in the three main categories of sports, men's wear and leisure. Basically, the performance of each enterprise is large in inventory, slow in growth and even decline. Basically, if the men's wear brands we see increase by 5% to 10%, it will be very serious, while the sports brands basically decline by 4% to 5%.

In addition, in 2012, many enterprises rushed to online retailers However, in 2013, many enterprises' enthusiasm for e-commerce declined relatively. In fact, it has become O2O, online and offline integration. In the past, online is very radical, and online and offline are totally price wars. For example, you can sell the same Metersbonway clothes for 50 yuan online and 300 yuan offline, which is a competitive situation. But now even 50 online and 50 offline are also sold. It has become an online and offline same price system. The trend of collaboration and complementarity between online and offline is becoming more and more obvious.

Many trends in 2014 will make some changes along the rhythm of 2013. For example, the moderate growth period will be a long-term trend. In order to break through the curse of this moderate growth period, Chinese garment enterprises must use new methods to break through, that is, they must make management changes. Previously, marketing and creation benefits and products create benefits, but later, management creates benefits. Therefore, this management method will see more changes in 2014.

The other thing is Channel system The former channel may be physical channel, but a new one may become omni channel sales, that is, consumers used to be offline, but now with more consumers it may be a shift to online, which means your service means of sales.

In the past, it was only the offline consumer's consumption experience, but now more consumption experience will fluctuate online and offline. Sometimes he may go online to buy, or he may go offline to buy because offline stores are more convenient, so it is a seamless service switching, which is a great challenge to this change in management of enterprises and changes in the benefit chain of peers, This is also an important link in 2014.