Boboli Suffered 500 Million Collective Claims Against Domestic Brands.

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< p > < strong > a war triggered by a lattice < /strong > < /p >

< p > from 1997 onwards, "a href=" //www.sjfzxm.com/ "Lu Bi Da Polo < /a" company (the whole name is Foshan Road South District LDA Da Polo leather products Co., Ltd.) began to produce POLO SANTA ROBERTA brand leather goods, and sold to Taiwan, Hongkong and other places. At the height of the peak, the total sales volume of the two sides reached 30 million yuan per month. The sales volume reached 30 million yuan.

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Boboli, founded in 1856, has become a world-renowned luxury brand because of its classic lattice patterns and unique fabrics. The company registered the lattice pattern as a trademark in mainland China in 2000. P

In 2004, Boboli filed a lawsuit against Buddha Hill Road in Taiwan, Hongkong and Mainland China on the grounds of trademark infringement.

Boboli believes that the lattice pattern used by the lopda Polo company is similar to that of the Burberry company's classic lattice pattern, which belongs to counterfeit infringement.

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< p > but Wang Wanjun, spokesman for lopda polo, said that as early as 1986, lobi tatto ball bought and used the grid in Taiwan, and in 2000 Bob Lee registered the trademark.

Therefore, in 2009, the court of Taiwan finally defeated Boboli and made a "no appeal" decision.

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< p > however, Boboli did not give up litigation on rights protection, and filed trademark infringement lawsuits in Hongkong and Mainland China, and brought Hongkong's companies and POLO SANTA ROBERTA related parties to court.

In the end, lopda Polo introduced a "drastic" strategy to bolberry company, and successfully implemented the trademark revocation on the grounds that the registered trademark of bolberry company had not been used for at least three years.

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"P", "Boboli company can not provide a product with the G732879 lattice pattern within the time limit. It only provides" a href= "//www.sjfzxm.com/" Bobo Li /a > the trademark license to Shanghai trading company, which is obviously a trademark abuse and occupation. "

Chen Beiyuan said.

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< p > < strong > > a href= "//www.sjfzxm.com/" > domestic brand < /a > counterattack > /strong > /p >

< p > it is noteworthy that Gucci was also used in the three areas of T-shirts, watches and cosmetics as a result of the fact that trademarks were not used in the registration period.

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In 2010, Boboli decided to enter the Chinese market aggressively and put forward the goal of doubling the number of retail outlets in the Chinese market in the medium term. P

To this end, Boboli acquired 50 franchise stores in 30 cities in China in the following two years, and the whole plan involved 83 million euros.

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< p > lopda Polo believes that for many years, burberry has applied litigation as a competitive strategy to combat the exclusion of similar enterprises. Its brand hegemony and malicious competition are very obvious.

As one of the victims, the "bolda Polo company" has been repeatedly infringed by Boboli repeatedly, including property preservation, prohibition order and evidence preservation, and has suffered huge losses.

Chen Beiyuan said Lu Bi Da Polo filed a claim of 500 million yuan against Boboli, and will submit the indictment to the relevant court in the near future.

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< p > Chen Beiyuan explained that the claim amount of 500 million yuan was estimated according to the profits of lby Da polo in the peak period and the impact of litigation on the development of the company in 9 years.

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< p > according to the forty-ninth provision of the Trademark Law of the People's Republic of China, if Bo Boli refuses to accept the decision, he may apply for reconsideration to the Trademark Review and Adjudication Board of the State Administration for Industry and commerce within 15 days from the date of receiving the decision.

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