Huang Haibing: Create A Platform And Set Up A Physical Store

At home, every year, many excellent designers approach Ningbo's "fashion hot spot", because in the view of most people, it is more likely to realize the ideal of design in the relatively developed textile industry. Today, the development of China's market is changing from unit to multielement, from mass to individuation. It is precisely the needs of diversified and personalized services that are dominated by these new young people. Designer brand "Began to emerge in the industry and gained market recognition.

As a result, more and more consumers have bought clothes with strong design styles and even different styles in the market. They hope to express their aesthetic inclination and world outlook. The keen and dynamic young designers have captured the changes in the domestic market, and their work and design have a clearer direction.

Speaking of the purpose of publishing this year in Ningbo, Huang Haibing said, "the goal must be more clear. The intention of participating in this activity is to set up its own as soon as possible. Physical store " Huang Hai Bing has been working with agents before, but he thinks this model is not mature enough.

Huang Haibing said, "as a designer, the biggest dream is to have a shop, which is just like cultivating your own children." Huang Hai Bing's plan has a definite timetable, and his physical window will appear in Beijing and Shanghai in 2014.

In addition to Huang Hai Bing's dream shop, some designers turn their works into commodities through the way of integrated stores. Despite the difficulties, this model seems to be the only effective way to convey the spirit of design to the audiences accurately.

Unlike other designers, Cai Yu seems to have gone a little further. His personal brand Quiet k-night 12 CY is already in. Designer integration store Consignment and Internet sales. He told reporters that he is now negotiating with investment companies to plan to bring the brand to the market within 5 years, including the establishment of small customized clubs in Shanghai, Beijing and other tier cities.

At present, China's Designer brand In the ascendant stage, with the frequent appearance of many young designers, shops and shops are mushrooming. However, behind the seemingly bustling showhouses, the brutal market competition can not be ignored. Storefront or the place where design works are converted into commodities is not the only carrier for young designers to express the spirit of design. The transformation of this process needs rational side.

When talking about the topic of the true rise of Chinese designer brands, there is a widely accepted view that this process can not be done solely by individuals or single enterprises, but by opening up the industrial chain, establishing a high-level platform for communication, collaboration and consumption, and even upgrading. national strategy On the other hand, it is possible to win the discourse right of the world fashion industry based on the individual brand and the background of industry and national brand.