Interpretation Of The Reasons For The Top Ten Luxury Brands In The World

< p > 2013, the global luxury brands list was released by Hua Tongming MillwardBrown company earlier.

The top ten brands are Louis Weedon, Hermes, GUCCI, Prada, Rolex, Chanel, Cartire, bloomer, Fendi and Cox.

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< p > < strong > brand experience personalization < /strong > /p >

< p > Hua Tong Ming has summed up three major characteristics of the top ten luxury brands on the list. This brand will be the first to use the new social media platform to personalize the brand experience.

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< p > features 1: luxury brands become more accessible, collaborative and experienced.

On the Facebook, Instagram, Pinterest and other social media platforms, luxury brands range from the tension between the exclusiveness of brand protection and the inclusiveness needed to attract new customers.

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< p > for example, someone who buys a substantial accessory may receive a thank you on Twitter, while a customized customer may receive an invitation to an exclusive fashion show.

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< p > characteristics 2: authenticity is the key.

Long established brands emphasize tradition, and those rising stars discover genuine and interesting brand stories.

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< p > features 3: help from the US economic rebound.

Despite the global economic downturn, the overall value of luxury brands has risen by 6%, an increase of 15% over the same period last year.

The regional economic development situation and policies also affect the category of luxury goods: in China, luxury brands feel the impact of slower economic growth, more discerning customers and the government's opposition to luxury.

In the troubled western European market, the purchase of Asian tourists has boosted luxury sales.

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< p > < strong > brand performance < /strong > < /p >

P > < strong > Prada sales all category < /strong > /p >

< p > the brand has achieved strong sales and profits in various regions.

Prada brand sales increased by 33%.

The brand value increased by 63%, so that Prada in the brand value of all categories of appreciation, so for the first time to enter the BrandZ 100 strong list of the world's most valuable brands.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > Coach < /a > precise use of social media < /strong > /p >

< p > Coach brand entered the list of BrandZ luxury brands for the first time, partly because of 30 stores in China, and 69 stores in China in the 2012 fiscal year.

Coach is facing fierce competition in the United States.

It accurately uses social media and the Internet to send over 1 billion 200 million messages to selected customers via e-mail.

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< p > < strong > Gucci brand accessibility < /strong > /p >

< p > Gucci's brand value has achieved 48% healthy growth.

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< p > even though sales in Asia are weak, they are still strong in North American and Western European markets because of the shopping of tourists from Asia and elsewhere.

The increase of brand value is also reflected in the increase of brand contribution rate. The brand value is only attributed to the brand without financial or other factors.

Already in 27 countries online, Gucci officially announced the first mobile application terminal, adding brand accessibility.

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< p > < strong > Louis Vuitton brand exclusivity < /strong > /p >

< p > Louis Weedon is still the most valuable luxury brand in the list, but it does not do well in the accessibility of the brand. Its attraction to customers depends on the exclusiveness of protecting the brand reputation.

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > Hermes < /a > high end uniqueness > /strong > /p >

"P" Hermes has benefited from its uniqueness and attractiveness in the high-end luxury market.

While sales increased by 22.6%, profits increased by 24.6% and profit margins also increased.

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< p > < strong > Burberry delicate balance < /strong > /p >

< p > advertising investment in magazines and other traditional media is still important for enhancing brand image, but the brand itself develops and distributes more storytelling content.

Burberry, founded in 1856, relies on new stories and latest technology to create a more personalized and twenty-first Century image.

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< p > Boboli launched a program called "intelligent personalization", embedding digital chips in some customized products.

When customers receive their customized products, they can use smart phones to activate chips to watch their production process videos and their personalized names.

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< p > the brand also plans to launch a program called "customer 360", which will allow sales staff to use flat panel equipment to retain customer preferences and shopping history information.

Boboli's brand value continued to appreciate, but because of the global economic impact, it adopted a low-key pace to adopt a sales preference.

Asia accounts for about 40% of the brand's revenue.

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