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Chinese Clothing Is More Than 70% Cheaper Than The US, And Foreign Brands Get Up.

2013/11/2 11:45:00 23

Chinese Clothing Clothing Foreign Low-Grade Goods

"in the past two years, domestic a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > the price is a little high, not only domestic brands, but also some foreign brands are actually rising. Beijing white-collar Huang Jing (a pseudonym) is deeply helpless. 
 in the view of Ren Li, director of clothing marketing department of Zhejiang Sci-Tech University, not all foreign brands are value for money. Some foreign brands belong to cheaper supermarket products at home, and are often packaged into so-called high-end products after entering China. 
"P", "domestic clothing brands raise prices or higher prices will often be questioned or even cold. When prices are basically close, most consumers will still choose those foreign brands." Liu Xiao, who has been engaged in many years of domestic a target= "_blank" href= "//www.sjfzxm.com/" and "brand dress /a" retail business in Beijing, is deeply concerned about this. What is the future of domestic clothing brands? "/p".
 clothing multiplier pricing .
Zhu Qinghua P, a light industry researcher at CIC, told reporters that clothing prices rose by between 20% and 40% compared with two years ago. The main reason for the rise in domestic clothing prices is the rising cost of raw materials, labor and rentals. These push up the cost of garment manufacturing, and then form a support for terminal retail prices. 
 in addition, the rental of many large shopping malls is relatively high. Some clothing brands have to pay higher rents than their sales volume, and some shopping malls will also take different proportions according to their business turnover. 
"P" Ren Ren also told reporters that most domestic clothing enterprises choose multiplier pricing method, that is, multiplying their cost price by several times to price, the magnification in the mall will be higher. 
 low price foreign brands get up, /p >
"P >, under the soaring price of domestic clothing brand, Huang began to pay attention to foreign brands. She was surprised to find that some of the better foreign clothing brands were even cheaper than the domestic ones. 
 it is learnt that Smith Street business consulting company has compared the prices of 500 products of 50 brands in China and the United States, and the price of clothing sold in China is 70% higher than that in the United States. 
 "now there are some so-called high priced foreign brand clothing. In fact, they are supermarket products in their native land. They are priced at three hundred and five hundred yuan in foreign countries, but they are spanformed into high-end products in China." Ren Li said, "there are also some well-known brands, in fact, a lot of products are made in China." 
 for the constantly rising domestic clothing brands, Liu Xiao sighs that the price rise of domestic clothing brands itself is very embarrassing, and the profits of non price rises are falling constantly, and the price of the consumers will be reduced. 
In terms of P, some brands in China are not inferior to foreign luxury brands in terms of design and quality. Consumers always blindly follow the so-called foreign brands, and domestic brands are hard to get price recognition. 
"P", even more painful to Ren, is that many consumers actually get some products that are produced in China, but they only carry a logo of foreign products, which in turn affects the development of domestic industry. 
 China's clothing industry at home and abroad high growth 
 > a href= "http://sjfzxm.com/pioneer/" > Chen Dapeng, executive vice president of China Garment Association, said recently that China's garment industry has maintained two domestic and foreign markets for the past 5 years, and the whole industry has shown a new trend of innovation and development. On the export side, the number of garment exports in China has been relatively stable in the past 5 years, but the export volume has increased continuously, from 119 billion 790 million US dollars in 2008 to 160 billion 155 million US dollars in 2012. In terms of domestic consumption, the retail sales of clothing business above the limit increased from 377 billion 550 million yuan in 2008 to 977 billion 780 million yuan in 2012, an increase of 158.98%.