Fabric Exhibition: Getting Rid Of Difficulties And Reconstructing Happiness

China's international textile fabrics and accessories (Qiu Dong) Fair ended on schedule for the 4 day P.

In addition to observing trade, fashion and other exhibition elements, the author also looks at a number of outstanding young fabric entrepreneurs at home and abroad, and explores how the new generation fabric enterprises can discard the values, evolution paths and business way patterns created by the older generation in a specific environment, so as to get rid of the dilemma and reconstruct a new pattern for the future.

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< p > we can see that, on the one hand, the textile market with a declining trend has made many fabric enterprises at a loss, and on the other hand, what is more important for enterprises to survive and live on the road to "fabric happiness"?

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< p > > based on this, < a href= "//www.sjfzxm.com/ > > exhibition < /a > the organizing committee has done its best. Besides launching 7 new initiatives and 8 new exhibition areas, more innovative points are: < /p >

< p > one is quality surface accessories, < a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > Supplier < /a > with designers and purchasing managers of brand clothing enterprises. The main topics of fashion accessories, such as fashion, trend, quality and standard are exchanged with each other. The supplier's excellent products are displayed in the form of on-the-spot display and T show, so that manufacturers can grasp the accurate market demand and let garment enterprises find high-quality suppliers.

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< p > two is based on the purpose of setting up an innovative and high-quality textile accessories enterprise brand image and improving the market share of high-quality domestic surface accessories. The special area of "China textile accessories excipient trend" is released. The outstanding products of exhibitors are displayed in the form of fashion trends, providing buyers with a fast and accurate way to understand high-quality exhibitors and products.

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< p > at the exhibition site, many fabric entrepreneurs have realized that the breakthrough of Chinese fabric market can not just stay on the simple changes of flower pattern and style, but should be punches in brand and technology.

Nowadays, branding is the basic direction for the development of hi-tech fabric enterprises, and consumers are willing to pay for hi-tech fabrics.

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< p > fabric brand can contact consumers with high-tech fabrics through visible or invisible media. The deepening of fabric brands can pform potential buyers into real buyers.

As high-tech fabrics, high technology content, it is difficult for consumers to directly experience the quality of fabrics, and the brand of high-tech fabrics can be passed through information, enabling consumers to recognize the value of high-tech fabrics and become a loyal purchaser of high-tech fabrics.

With the recognition of fabric brand, consumers will quantify the brand. The digitalization and quantification of this brand is the price, and then the high-tech fabric can form brand purchasing power, and establish a higher credit degree among consumers. This credit degree can reduce the choice cost of consumers and enhance the consumers' purchase intention. At this time, the high price position is beneficial to enterprises and consumers.

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< p > therefore, the domestic fabric enterprises can only win the appreciation of the cooperative enterprises only by highlighting the value of their brand's technology, and technology must be given practical significance.

Fabric companies must interpret their brand's technological value to convey the positive impact of their technological power on the industry.

Such fabric enterprises only have the competitive tension, persistent power and strong < a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > development potential < /a >, so as to truly explore the fabric "happiness economy".

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