Messi'S "Curve Into China" Was Shelved, Foreign Department Stores In China "Downsizing"

< p > after the Martha department store and the French Lafayette department store entered China in succession, the US retail giant Messi also wanted to use the electricity supplier project to "enter the curve".

Messi's department store plans to pform the website of China luxury goods sale website to Messi store's online shopping mall this year, but recently announced that the business plan was postponed. Messi, a spokesman for the Messi department store, said that the reason why the company suspended its expansion was due to further understanding of Chinese consumers.

< /p >

< p > last May, Messi department stores injected 15 million of the first overseas investment from Jiapin net to Messi's department store.

< /p >

< p > as part of the cooperation agreement with Jiapin net, Messi stores will open the "Messi zone" on the website of Jiaping net, and sell its own series of "a href=" //www.sjfzxm.com/news/index_c.asp "brand" women's clothing "/a" and men's clothing to Chinese consumers, and plan to launch other private brands in the future.

In addition, capital injection also made Messi's Department occupy a seat in Jiapin's board of directors.

< /p >

KarenHoguet, chief financial officer of Messi P, said that through the sale of its own brand products on Jiapin, and the overall operation of Jiapin network, the company will understand the actual situation of sales in China.

< /p >

< p > public information shows that Jiapin net originally planned to pform into Messi's department store in 2013.

In June of this year, Yan Cheng, head of Jiapin network marketing department, revealed that the strategic pformation has entered the trial stage. Jiapin net has changed from the original sale mode to the main product of Messi department store, and sold in the season, new and original price mode. The sale of "a href=" //www.sjfzxm.com/news/ index_c.asp "limited time rush to buy /a" will be supplemented, and more emphasis will be placed on its function as the "positive price" online shopping mall sold by Messi department store in China.

< /p >

< p > however, reporters yesterday registered on Jiapin net home page did not find "Messi area", at the same time, occupy most of the home page layout is still special discount merchandise, brand covers Prada, etc., no Messi department store self brand.

< /p >

< p > as a platform for Messi to enter China, Jiapin network, a luxury sale, is also eager for this change. Gan Xiaoming, vice president of Beijing luxury Information Technology Co., Ltd., told reporters that before Jiapin net went too fast, it was not accurate to launch several times.

Instead of being a brand positive shop, maybe it can save Jiapin.

< /p >

< p > > recently, < a href= "//www.sjfzxm.com/news/index_c.asp" > Messi department store < /a > announced that the reason for the suspension of online shops in China is not to worry about China's economic slowdown, but to further understand Chinese consumers.

Messi, chief financial officer of the Department of stores, said Messi still believes that China is one of the countries that are growing rapidly and are full of big opportunities.

< /p >

< p > the latest report of Messi department store in mid 8 this year shows that the company's revenue in the second quarter of 2013 dropped by 0.8% to 6 billion 70 million dollars, earning 281 million US dollars, a slight increase over the same period last year, but lower than the market expectation. The reason is that consumer spending on non essential items is still cautious, resulting in a decline in company sales.

< /p >

China's retail industry has not performed well since last year P.

According to the annual data of 81 large and medium-sized retail enterprises in China, the total sales volume of department stores in 2012 was 228 billion 270 million yuan, up 8.92% from the same period last year, and the total profit was 6 billion 10 million yuan, down 6.14% from the same period last year. The sales profit margin was 3.08%, down 0.78 percentage points compared with the same period last year.

From 2006 to 2011, the average annual growth rate of sales in department stores was 16.5%.

< /p >

In the winter of P, the days of foreign department stores in China are beginning to feel bad.

Parkson has closed 4 stores in Guiyang, Shanghai and Shijiazhuang in the first half of this year.

< /p >

Niemann, a luxury department store giant, spent $28 million last March to inject electricity into the domestic business. He spent the same time shopping in China. In just 15 months, the shop has laid off nearly half of its employees. At the same time, China has decided to close the warehouse in China, and the US headquarters is responsible for product sales and freight pportation.

< /p >