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Metersbonwe Opens At Flagship Store In Beijing Road, Guangzhou

2013/10/14 20:21:00 49

"everyone is concerned about the Internet. Why am I still concerned about the physical store?" at yesterday's opening ceremony of the flagship store in Beijing Road, Guangzhou, Zhou Chengjian, chairman of a target= "_blank" href= "//www.sjfzxm.com/" > dress /a, said that in the second half of this year, the upgrading strategy of "one city, one culture, one store and one story" has achieved initial success, and the core performance data of some newly upgraded experiential stores have seen double-digit growth. He believes that emphasizing consumer experience will be the development trend of the traditional apparel retailing industry in the future, and the company will take consumer experience upgrading strategy to get consumers' new recognition of the US state. 
 it is reported that the Guangzhou store is the fifth experience store in the United States. The company will launch 100 experiential shops in the coming year and complete the new concept upgrading of the whole country within three years. 
 upgrading with concept upgrading 
 yesterday, the flagship store of Guangzhou Beijing Road, Beijing, was newly opened. As the fifth experience shop in the United States, Guangzhou store has the concept of "Flower City", the shop design is the theme of the garden of Nanyang style, and continues the company's upgrading concept of "one city, one culture, one shop, one story" in the second half of this year. It is reported that the Guangzhou shop is also the United States experience shop, following the Chengdu "Kuan Alley and Zhai Alley" and Hangzhou "central station" concept after the third to achieve a comprehensive upgrade of the shop, the United States can see the importance of the Guangzhou market. 
 Zhou Chengjian said in an interview with our reporter at the opening scene that in the coming year, the United States will launch more than 100 experiential shops nationwide, all of which are direct stores. Within three years, companies will gradually build new stores in the country. 
 Zhou Chengjian said that the new experiential shop is mainly based on the upgrading and upgrading of the old stores, and the total number of stores has not increased. It will show a structural adjustment. "We will not open the shop as high as it used to be. Every shop will have its own story. The cost of store upgrading is not high, the key is design. 
 the new express reporter noted that as of the end of 6 this year, the total number of stores in the United States and the state has exceeded 5000, and more than 100 stores have been closed in the first half of the year, and 100 stores will be closed in the second half of the year. It is understood that the closure of stores mainly for Direct stores. Affected by this, the gross profit margin of the company's Direct stores rose by 4.2 percentage points over the first half of the year. At the same time, channel reform is also conducive to the company's inventory. As of the end of 6, the size of the United States apparel inventory decreased by 500 million yuan to 1 billion 500 million yuan. Zhou Chengjian said that according to the size of the state of the United States, the inventory of 2 billion yuan at the end of the year is within normal limits. At present, the inventory of the company is very healthy, and the space for further control is limited. 
 experiential store double digit growth 
 by the impact of the decline of macro consumption, Internet, globalization and so on, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > industry has been impacted in the past year. As a matter of fact, this round of experience shop upgrade strategy implemented by Smith Barney also has the brand of the Internet. 
"P >" everyone is concerned about the Internet. Why am I still concerned about the physical store? I think the Internet is not a traditional retailing industry, but a traditional business mode of asymmetric information. The traditional business model has not been replaced, but it will provide consumers with more comprehensive interest, scene shopping experience and online shopping experience. Zhou Chengjian said that the clothing industry applies the Internet's thinking mode and business strategy to find the consumption experience that the Internet is hard to provide. At present, the upgrading of the shops in the US state offers the scene and interesting experience that the Internet can not do. The company will strive to practice the O2O form, that is, the combination of online and offline, to provide consumers with the experience of upgrading service across the space, and use cloud computing platform and big data information resources to provide consumers with more intimate experience. 
 it is understood that the newly upgraded experiential shop has achieved the integration of products online and offline. Among them, Hangzhou store and Guangzhou store will gradually launch an e-commerce interactive experience, providing consumers with electronic video display experience, electronic booking fitting experience and other services. 
 it is noteworthy that Zhou Chengjian revealed that some of the newly upgraded experiential store's core performance data all showed double-digit growth, and the Ping efficiency has surpassed the foreign brands. "It proves that the consumers are very welcome this mode, and I believe that with the increasing number of shops, the consumers' perception of the US will also change dramatically." 
 in addition, the internationalization of Mei Bang dress was also included in the plan. Zhou Chengjian told reporters that "we plan to enter the market of China's Taiwan and Macao in China next year. We hope that within three years, we will open our experience store with rich Chinese culture and Chinese lifestyle to Oxford Street in London, Champs Elysees in France, Ginza in Tokyo, Fifth Avenue in the United States."