Two Notable Characteristics Of Guangdong'S Textile And Garment Industry Cluster

If Beijing is the center of the spread of underwear culture, Shanghai is the underwear marketing center, then Guangdong is a well deserved underwear production base. Guangdong has 3 underwear clusters, one is Chaoshan, the two is Foshan South China Sea, and the other three is Shenzhen. In recent years, some famous brands in Guangdong have sprung up, and the advantages of brands are becoming more and more prominent. At the same time, Guangdong's manufacturing capacity is beyond doubt. It is not only an underwear production base in China, but also the underwear production base in the world. Around 8 of the underwear in the world is produced in Guangdong. Reporter's notes

Guangdong is a national development. Spin In the earlier industrial clusters, there are more than 30 industrial clusters with distinctive characteristics of specialization, scale and industrialization in the whole province, of which 28 are state-level industrial clusters, accounting for about 80% of Guangdong's textile industry. Guangdong Province clothing Liu Yueping, the president of the association, once told reporters that "two main characteristics of Guangdong's textile and garment industry cluster are" production of high-end textile products, export-oriented features and high dependence on foreign trade ".

In the aspect of export-oriented industrial clusters, some industrial clusters with high export share account for about 50% of the total textile industry in Guangdong province. Salt step is a typical example. According to the statistics of industrial and commercial registration, there are more than 400 underwear production and related enterprises in Yanbu underwear industry. However, land rent increases, labor costs rise and raw material prices rise. A variety of factors will increase the cost of underwear enterprises. OEM has provided good opportunities for the development of Yanbu underwear, but with the passage of time, the development space of this mode of production has been greatly reduced.

As the earliest area to produce underwear in China, Yanbu has become one of the most concentrated underwear industry clusters in China, and now the salt step occupies half of China's underwear brand. Yanbu has won the honor of "China's underwear town", "China fashion brand underwear capital", "China's Knitting Industry Development Promotion Award", "China underwear famous town", "China Southern fashion city", "China Southern production base" and so on.

Get rid of the shackles of OEM production

In the late 70s of last century, Luo Jielun, the "king of bust" in Hongkong, took the salt land as a treasure land and built a "Lisi factory" jointly with Yanbu City Industrial Company, and began the OEM production of Yanbu underwear. Yanbu people have mastered the technology and learned management from here. They have also excavated the first barrel of gold, and have undertaken some international underwear brand processing business.

Yantai underwear has broken off the shackles of OEM production, and has emerged as a mid-range brand, or around 2000. In 2000, the South China Sea held the first underwear model competition. In China, for the first time, the small underwear was moved onto the T platform, and became the "big news" that caused a stir in the whole country. It is said that Yantai town and underwear enterprises jointly invested the first underwear model competition planned by 2 million yuan, because it was the first time to hold such an activity and had to be approved by the Guangdong provincial government and cultural department. Chen Weiqiang, chairman of Xinyi company, told reporters about the unprecedented underwear model competition in 2000, claiming that before 1999, the whole underwear industry was mainly made of material processing, and after that underwear competition, the brand consciousness became stronger.

At present, the third "Yanbu lingerie cup" Chinese underwear model competition and the salt step underwear industry are fully integrated in 2013, naming the event name with the regional brand of Yanbu underwear, adopting the brand-new "order type" talent selection, orienting the professional underwear model for the famous underwear enterprise brand to deliver the best show. The third "Yanbu lingerie cup" Chinese underwear model competition is a grand event to further enhance the core competitiveness and expand the regional brand influence of Yanbu underwear, and will create a new milestone in the development of salt lingerie industry. Yanbu underwear takes the regional brand as the core and continuously expands the core competitiveness and influence of the cluster.

Yantai underwear enterprises set up nationwide stores, counters and franchisees have covered the national marketing network. Yanbu underwear products are exported to all over the world. Now they have 6 famous Chinese trademarks, including Carrie, Diana, Yi Manli, Yi Ni, and violet. Among them, "lilun" is also a famous brand product in China. And "Midea" underwear is "Guangdong famous brand", "China's underwear industry ten brands", "China's famous brand products". In addition, many enterprises have won the famous trademarks in Guangdong and the famous brands in Guangdong province. Among the 15 leading brands of underwear in China, salt underwear accounted for 7. Strong terminal, continuous innovation, efficient operation, relatively perfect industrial chain, excellent talents and skilled workers are not only the advantages of salt industry underwear clusters, but also the strong core competitiveness of the future fighting market.

Enhance the visibility of "salt step underwear"

Mi Yuhong, assistant general manager of Yanbu sister underwear Co., Ltd., said that in November 2004, "salt step underwear" trademark was malicious preemptive. After years of hard negotiations and efforts with the State Trademark Bureau and the snatch, the "Yanbu underwear" collective trademark was finally retrieved.

Now, with the support of governments at all levels, the Yantai underwear has registered the collective trademarks and logo trademarks of the Nanhai Yanbu underwear, and formulated the "Regulations on the use and management of collective trademarks" to strengthen management and protection.

"To further strengthen the protection of brands, Yanbu jointly established the China Textile Industry Southern lingerie innovation center" by the China Textile Industry Federation. Based on the principle of ergonomics in clothing (underwear), the first 3D human body database of China is established through the precise three-dimensional human body scanner, providing a one-stop computerized solution from the design to the production. Mi Yuhong said.

In addition, Yanbu underwear enterprises have established extensive industry university research relationship with Yanbu vocational and technical school, Xi'an Polytechnic University, Guangxi Arts Institute and other institutions. The town government and the China Textile and clothing education association have established the "Southern China vocational training base of China Textile and clothing education society" to reserve and transport excellent talents for the underwear industry.

Yantai underwear trade association of Nanhai District in Foshan has made great contributions to the development of salt industry. As of July 1, 2013, there were more than 130 member associations in Yantai underwear trade association. Among them, 40 board members were responsible persons and members of 6 functional departments of industry development department, financial supervision department, member department, public relations promotion department, comprehensive business department and electronic commerce department.

The Yantai underwear trade association also introduced policies to promote the development of underwear industry, and rewarded the companies for the establishment of famous brand names, standards and teams. According to incomplete statistics, more than 100 underwear enterprises have won about 3000000 yuan reward.

He Bingxiang, chairman of Yanbu underwear industry association and chairman of the Yanlin group, told reporters that in the future, government support and industry support will be strengthened, and the role of trade associations should be brought into full play to enhance the popularity of Yantai underwear brand. "Specifically, we will try our best to build the South China Fashion City and build the Yantai underwear headquarters base, so that the underwear backbone enterprises can develop better. At the same time, China's Yanbu underwear business park should be built to expand the development space of Yanbu underwear and extend the industrial chain through the construction of industrial carriers. On the other hand, we should strengthen the construction of integrated service platform, promote the establishment of a high standard testing center, and ensure the R & D, innovation and quality of products. In terms of culture, we plan to build underwear Museum, exhibition center and so on.

In addition, Yanbu underwear is also actively preparing for the establishment of state-level quality inspection center, providing more in-depth services for lingerie enterprises, and the association will continue to hold the national underwear model competition, and will participate in the large-scale professional exhibitions in China in a group way to show the style of "China fashion brand".