American Apparel Will Undergo Technological Transformation

Recently, American state The semi annual report released by the company showed that its operating income in the first half of the year was 3 billion 738 million yuan, down 18.74% compared with the same period last year, and its net profit attributable to shareholders of listed companies was 222 million yuan, a decrease of 48.52% compared with the same period last year.

The company responsible person in an interview with the media said that in order to reverse the trend of decline, will be flagship in the second half. Functional fabrics Series. But in the industry view, this high-tech transformation will not produce any effect in the short term.

Data show that during the reporting period, the company's revenue fell by 18.74%, of which direct revenue realized 1 billion 996 million yuan, down 13.88% compared with the same period last year, and realized 1 billion 711 million yuan in revenue, down 23.74% from the same period last year.

Industry analysts believe that the decline in revenue is partly due to the weakness of terminal and the return of company inventory to reduce sales incentives reasonably; on the other hand, the company takes the initiative to adjust, control risks, and reduce new products and franchisees' futures orders.

In terms of inventory, at the end of six months, the stock balance of the company was about 1 billion 500 million yuan, which was reduced by about 500 million yuan compared with the beginning of the year.

According to the analysis of insiders, Technology velvet "And" experiential shopping "and other strategies are based on long-term strategic transformation, with relatively slow results and time and market tests.