China's Fortune 500 Announces Semir's Accident

In the past two years, under the impact of factors such as sluggish consumption, weakening external demand and increasing costs, the garment industry has been in a low ebb, and the top players in the garment industry have taken the lead in P.

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< p > not only is a href= "//www.sjfzxm.com/news/index_c.asp" > Semir < /a >, sports brand Lining also fell out of the top 500 list this year, YOUNGOR, down jacket big boss Bosideng and Metersbonwe ranking also declined sharply.

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< p > industry insiders pointed out that the change of list ranking reflects the continuing development of the overall domestic garment industry.

Consumption is sluggish, inventory is high, coupled with the increase in production costs of enterprises, resulting in further compression of garment enterprises' profits.

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< p > < strong > Semir's performance decline slipped out of the 500 strong list < /strong > /p >

< p > as the most fashionable clothing company listed on the A stock market, Semir last year boarded 421st of the top 500 companies in China, but this year it fell directly out of the list.

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"P" is unique. The sportswear giant Lining also fell due to last year's battalion's fall to 6 billion 739 million yuan, down 24.5% last year.

Judging from the ranking of the last three years, Lining has dropped from 297th to 381st, and this year it has directly dropped out of the list of China's top 500.

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< p > several other listed a href= "//www.sjfzxm.com/news/index_c.asp" > clothing brands < /a >, the ranking is also significantly lower.

YOUNGOR, down jacket big boss Bosteng and Metersbonwe fell from last year's 314th, 416 and 354 place to 365th, 431 and 411 this year.

Sports brand Anta ranked 486 this year, ranking 382 last year.

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< p > in fact, in the top 500, the ranking of garment enterprises has changed dramatically, and it is also one of the concrete performances of the current clothing industry.

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< p > take Semir as an example. In 2011, Semir listed on the small and medium-sized board in Shenzhen.

At the beginning of the second years of listing, Semir's apparel industry has seen a downward trend in its performance.

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< p > Semir clothing 2012 annual report shows that the company achieved sales revenue of 7 billion 60 million yuan, down 9% compared with the same period last year, while net profit was 761 million yuan, a sharp decline of 37.8% compared to the same period last year.

Since mid 2012, Semir clothing has been offering discount sales to inventory, slowing down the pace of expansion and closing stores, and the annual report shows that only 500 stores were added in 2012, and this figure reached more than 1400 in 2011.

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< p > in fact, the performance decline of Semir clothing has improved in the first quarter of this year. The first quarter shows that the company achieved sales revenue of 1 billion 402 million yuan, up 6.26% over the same period last year, reversing the negative growth of revenue growth since 2012.

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< p > although the performance trend is gradually improving, Semir apparel net profit growth is still negative growth, the first quarter report shows net profit of 133 million yuan, down 16.79% compared with the same period last year.

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< p > < strong > high inventory and increasing cost are the biggest problems /strong < < /p >

< p > high inventory, high operating costs and rising labor costs have been deeply perplexing the garment industry.

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< p > "I have been here for two or three years, and I have never seen such a bleak situation in the first half of this year.

Domestic casual men's clothing is not easy to do.

Nowadays, there are many European and American casual brand clothing shops nearby, and we really don't know how to kill them. "

Yesterday, when a staff member was talking with the Times reporter at the SAM Ma store in Xiasha, the tone was full of frustration.

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Less than P, and better location in Hangzhou Yanan road Sen Ma shop, the situation seems to be not good to where, only the sparse two or three people, and see more, buy less.

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< p > "worse than the same period last year. No more than 60% of the inventory has been under pressure for more than half a year.

Now we are counting on discount sales. "

Xiao Wang, a clerk at Yanan road Sen Ma shop, reluctantly told reporters.

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< p > inventory problem for half a year is only a microcosm of Semir's current performance decline.

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"P >, under the sluggish environment of consumer market at home and abroad, the increase in domestic labor prices, the increase in rents and the cost of raw materials have also led to a sharp reduction in the profit of < a href=" //www.sjfzxm.com/news/index_c.asp "> clothing enterprises < /a >.

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< p > "high cost makes some garment enterprises feel very laborious.

Not only the wages of workers have risen a lot, but the prices of raw materials are also rising. In a few years, the cost may be much higher than it is now. "

Shen, director of the office of Zhejiang clothing association, said Shen.

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