The Consumption Level Of Outdoor Products Is Developing Towards High-End Luxury.

Less than P, outdoor luxury products quietly sneak in after the international high-end luxury cosmetics get into Wuhan market.

Recently, reporters in the Wuhan square learned that the international top outdoor equipment brand ARC TERYX, although low-key business, but still attracted many fans in Wuhan sought after, some outdoor enthusiasts one person to buy 10 "bird bag".

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< p > Canada's ARC (TERYX) is recognized as the top outdoor brand, whether it is workmanship or technology is luxurious.

Reporters on the 30 day in the Wuhan Plaza six floor outdoor supplies area saw that the price of the double layer jackets is 3000 yuan to 8000 yuan, of which a AlphaSV male clothing is priced at 7250 yuan.

The purse, which is nicknamed "bird bag" by a fan, has a maximum price of around 6000 yuan. "This shop was opened a few months ago. Although not much publicity, people who like the outdoors know almost all the birds have entered Wuhan, and some fans have bought 10 bird packs."

The original bird shopper said.

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"P", Ms. Xu, an outdoor enthusiast, told reporters that after listening to her introduction of "bird bag", a friend immediately expressed interest.

When she met with her friend again, the other side told her that she had bought 6 "bird bags" and seemed to be the fans of high-end outdoor products.

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Besides P, there are also high-end outdoor brands such as Lo J Faith and Columbia. Although they are also expensive, there are many customers coming to buy them.

In the rush stores, 4 customers completed the paction in just 10 minutes, among which high-end outdoor equipment such as dry clothes and skin windbreaker were especially popular.

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< p > "travel one or two times a year, and you have to be happy and comfortable when you go out to play, so you are willing to spend some money on high-end equipment."

Ms. Liu told her reporters that she wanted to go out with her friends in August. Because she was busy at work and had a rare chance to travel this time, everything was based on the principle of comfortable travel. When choosing equipment, she valued the function of the product better, but the price was second.

"Customers who buy outdoor equipment are more comfortable."

Tan Jing, director of rolls Fyes and EOS, said that the outdoor equipment consumers are generally outdoor sports enthusiasts and tourists, and generally belong to the middle and upper class consumer groups. They have the ability to consume these high-end brands, and when they buy outdoor equipment, they pay more attention to quality and lower prices.

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< p > industry veteran said that China's outdoor industry has developed to a certain scale after more than 10 years of development. The current consumer groups have gradually expanded from professional groups to leisure groups. The famous outdoor brands represented by the ancestors of birds have been introduced into China, and have entered Wuhan and been popular. This indicates that the consumption level of outdoor products is gradually developing towards high-end luxury.

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