Exclusive Interview With C&A Chief Operating Officer, Marco Hamers

Although the time of entry is less than that of luxury brands, some international fast fashion brands are much faster than the former ones in the Chinese market. What are the positioning and developing strategies of these brands? For these questions, the reporter interviewed chief operating officer MarcoHamers of C&A.

Reporter: at present Fast fashion What stage is the development of brand in China?

Hamers: today, the development of fast fashion in China has moved from a foundation to a new stage of high-speed expansion. Take C&A as an example, we have 1800 stores all over the world, and only in the European market, C&A has opened 450 new stores in the past three years, with more than 2 million passenger flows per day. At present, there are only 50 in China, which is far from enough for such a big market. We will expand our stores at full speed.

Reporter: so, where are the key areas for fast fashion brand expansion?

Of the 50 shops in China, there are only 13 in Shanghai and Beijing, and the rest are in the second tier cities. This shows that our strategy is to focus on the development of China's second tier cities, choose some mature business circles, pedestrian flow streets and MALL of young groups, and set up shop outlets of 1400~1800 square meters. In fact, the performance of these cities has also given us great confidence. Last year, C&A opened 5 stores in Wuhan, opened two in Chongqing this year, and plans to open 8~10 homes in Chengdu in the next 2~3 years. China is too big, and people's demand for fast fashion will also be great. We will take southwest and North China as the center and carry out the permeable development in the form of golden section stores.

Reporter: at present Luxury goods Sales growth is slowing down. Do you think this is the opportunity for fast fashion brand development?

　　 Hamers The sale of luxury goods in China is now at a bottleneck stage under the influence of economic and national policies. We see some new commercial projects. They prefer fast fashion brands to attract people and increase sales. In my view, under the current economic situation, people's consumption concept will become more mature and rational, and the products of "value for money" will be easier to win the market.