Amoy Brand Han Du Yi House Has A Simple Network Brand To Expand Channels.

< p > Taobao Zhao Yingguang, the brand name of the Korean women's clothing brand, announced that the Korean commercial mall was on trial operation today. The Amoy brand Taobao has a simple network brand to expand to the channel.

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< p > it is understood that Han Du mall has been ready for half a year and is expected to start operation in September.

The Han Du mall is a cooperative operation between Han Du Yi house and Korea's largest online fashion group.

The commodities of the Korean capital will be dominated by high-end brands in the Korean mainland.

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< p > Zhao Yingguang said that Han Du mall is expected to introduce 500 brands this year and will expand to 1000 brands next year.

In the current trial operation period, the commercial stores in South Korea only sell purchasing goods, and will gradually increase the proportion of spot commodities after formal operation.

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< p > "Korea has a lot of" small and beautiful "local original" a target= "_blank" href= "//www.sjfzxm.com/" designer "/a" brand, but they have no ability to open up the Chinese market, while the Korean market is very narrow.

Zhao Yingguang introduced that at present, some of the larger platforms for selling Korean goods basically use the method of automatic collection of the system, though they have large quantities of commodities, but each commodity is very rough.

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< p > "the core of Han Du mall is still the" buyer group system ", that is, Korean Buyers are responsible for brand screening and commodity selection from the perspective of consumer fashion consultants.

Zhao Yingguang pointed out that the Han Du mall project itself is a "value-added service" provided to users, and Han Du she believes that it is a valuable job to focus on Korean fashion brands and introduce them to Chinese consumers.

On the platform of the Korean capital mall, consumers will welcome the brand. South Korea will further cooperate with these brands to invest more energy and resources.

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< p > in addition, Zhao Yingguang emphasized that the location of Han Du Yi she is "multi brand operation group based on Internet".

Brand operation has always been the core of the Korean capital group. The Korean capital mall project will be a useful supplement to the main business, and will steadily develop, but it will not push forward on a large scale.

"We are very clear that the gene of Han Du Yi house is brand operation rather than platform operation."

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< p > however, there are people in the industry who believe that the business of Korean capital clothing group is a major attempt of the brand pformation.

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