China'S Textile And Garment Industry Enters The Era Of Big Data

The statistics released by University of Oxford and IBM at the beginning of this year show that 28% of the global enterprises have begun to carry out the practice of big data. < p >

In China, 1/4 of enterprises are also actively investing in big data business. China has also become a typical a href= "//www.sjfzxm.com/news/" > big data < /a > practice market.

With the advent of the cloud age, big data has attracted more and more attention.

< /p >

< p > big data or huge data means that the amount of data involved is too large to be retrieved, managed and processed within a reasonable time through the current mainstream software tools.

Big data is described as the next generation of important natural resources that are comparable to steam, electricity and oil.

Some people regard big data as the foundation of the future competitive advantage of enterprises, and it will change the way of decision making, value creation and value realization.

< /p >

< p > "the greatest temptation and destructive power of future electricity providers is the application era of big data."

Zhou Shaoxiong, the steering gear of seven wolves, believes that compared with the United States, the domestic enterprises have a very important characteristic, which is the difference between the population base. The amount of data generated by Chinese consumer groups is not comparable with that of foreign countries.

Many enterprises are so concerned about the electricity supplier is to take a fancy to the data application.

To put it plainly, online sales are nothing more than traffic competition and conversion rate competition, which are inseparable from data analysis.

< /p >

< p > in the press view, it is very necessary to connect a href= "//www.sjfzxm.com/news/index_c.asp" to "/a" and data analysis. Only by analyzing behind can we know the direction of future development.

In the past, market grabbing relies on market sensitivity, and in the future, it relies more on data controllable analysis.

< /p >

< p > early May, Dangdang brand sale on the first day of the "tail product collection", Dangdang's < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > category traffic increased by 100 times.

The big tail goods were looted, and many styles sold out on the first day.

A few days ago, Dangdang network leader Li Guoqing in the media interview, also for the first time disclosed Dangdang successfully launched the clothing and "tail collection" password.

Li Guoqing said: "we all talk about e-commerce, that is, business, logistics, warehouses, all these things.

I said it was not to take pictures of the store, take pictures, make some pictures, and put them here.

E-commerce should be the application of big data, data analysis, search and personalized recommendation.

Li Guoqing said that by making use of the amount of data left by customers and other massive data, the annual contribution to sales increased by 20%.

< /p >

Nike, the world's leading technology innovation giant P, has undoubtedly seen this trend.

"If we only regard the newly launched Nike+ as an upgrade to < a href=" //www.sjfzxm.com "> sports shoes < /a >, we will underestimate the value of Nike+.

"The core value of Nike+ lies in the huge online community built up," Huang Xiangyan, director of public relations of a href= "//www.sjfzxm.com/news/index_c.asp" > Nike /a > Greater China, said: "the biggest function of Nike+ lies in social interaction.

For example, when your running status is updated to Nike+ accounts, friends can comment and click on a clapping button, so you can listen to the clapping of your friends in the music while you are running, and have a special voice to help you in the final sprint.

As runners keep uploading their running routes, Nike also has a database of the best running routes in major cities.

At present, there are many segments of social application, such as social networking + recruitment, social networking, e-commerce, social networking and interest, while sharing sports data means sharing privacy. Nike+ has opened another niche market for social applications.

< /p >

< p > from a marketing point of view, it belongs to the category of big data marketing. Nike does not want consumers to throw away a pair of < a href= "//www.sjfzxm.com" > shoes < /a >. Its purpose is to establish a more solid relationship with consumers, not only to make the target group use their products, but also to get feedback and increase the added value.

< /p >

< p > but we should also see that with the extensive promotion of big data, reducing the cost of big data analysis, simplifying the deployment difficulty and improving the speed of analysis become the primary concern of more and more enterprises.

The innovative big data technology and solutions can realize data mining and analysis quickly, help enterprises drive the value of big data, deepen customer relationship, avoid risks and fraud, and enhance business performance.

< /p >