Canton Fair Aims At Target Market And Grasps Trend.

< p > > a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing > market competition is becoming increasingly fierce. After the financial crisis "cold winter", how do old brands renew vitality? How do new enterprises build brand reputation?

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< p > < strong > "old brand" has a new vitality: < /strong > /p >

< p > Shanghai "double ship brand" advanced mercerized towel is a common memory of several generations. The old brand exported from 50s now has a new action and has launched a series of home textile products at the Canton Fair.

How to revitalize the old brand and how to further tap the potential of the international market has become the latest issue of the parent company Shanghai Textile Holding (Group) company.

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< p > a person in charge of Shanghai textile holding company said that Shanghai textile holding company has many subsidiaries, Shanghai flying horse import and Export Co., Ltd. is one of the famous subsidiary companies, and the "double ship brand" is its own brand.

The original double towel, which focuses on making towels, has developed a series of home textile products such as bedsheets, bedding and so on through some modern style design.

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< p > traditional products have to be new and rely on R & D and design.

"The traditional quilt is built in winter, but now we also need to be covered in summer. Therefore, a quilt designed specifically for summer lets us update the traditional products."

According to the person in charge, before the Shanghai textile holding industry 90% is the textile factory, at present, through the brand to shape the back end of the industrial chain, to build a high-end clothing brand such as pro Li Wen, enter the fashion industry, realize the upgrading of the industrial structure.

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< p > < strong > brand design first, < /strong > /p >

< p > Wuhu Rui de a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > Limited operates two brands: RIVER and GREENWISH, the main products are exported to the United States, the Middle East and Europe.

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< p > the company originally only ordered orders for OEM production.

But with the accumulation of experience, they realize that making clothes depends on brands.

After the registration of the company, they began to promote the electronic business platform, positioning the target market in high-end sports apparel, after a period of exploration, the subsequent development gradually stabilized.

Xu Jian, director of the company, said: "we have a special design team.

Design different styles for customers in different regions.

For example, the guests of the United States will have more black products, while those in the Middle East will tend to moderate colors.

These preferences and rules are also slowly groped out. At the beginning, we just ordered production, and now we can basically grasp the local market demand.

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< p > Ningbo Zhenhai Nash Clothing Co., Ltd. (NBNorth) mainly produces women's clothing. Although the main products are still in OEM production, they are all designed by themselves.

As the design is closely following the fashion and product development capability, the company has gradually launched its own brand.

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< p > < strong > aim at target market and grasp the trend of popularization < /strong > < /p >

< p > 113rd Canton Fair, Shenzhen run Bao Yuan Industrial Co., Ltd. brings its own brand Pamy "s2014" 4 series of products.

Pamy 's brand has been operating in Europe and America for 12 years, and is mainly in the high-end market.

Wu Zhen, general manager of the company, said that the trend of fashion change is very fast now. We must "run faster than others" before we can design an acceptable product.

Therefore, any brand building is in essence an in-depth understanding of target consumer groups, a further understanding of culture and mastery of popular elements, so as to seize the key point of brand building -- brand attractiveness.

At present, the company sends people to Europe and the United States two times a year to cooperate with the local a target= "_blank" href= "//www.sjfzxm.com/" and the designer "/a" to firmly grasp the trend of the coming year.

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< p > Wu Zhen emphasized that every aspect of fashion is very important. Therefore, making fashion brand is a whole. We must improve brand image, product status, price, popularity and corporate reputation as a whole.

He said: "we must enhance brand attractiveness, not fall into the vicious circle of low price and low profit. We need to build high-end products with high added value, so that we can have better financial support and better design and services."

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