Anta Shows The Perfect Combination Of Creative Art And Technology In Jinjiang Shoe Fair.

< p > April 18th, the Fifteenth International a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > Expo opened on schedule in Jinjiang, Fujian. As the leading brand of domestic sports, Anta booth really attracted the attention of visitors. The 345 square meter area, such as the modern art center, displayed Anta's technological strength and professional attributes from the three aspects of mass products, professional athletes and Olympic products.

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< center > < img alt= "Xu Yang, assistant president of Anta Sports Products Limited, presented Anta exhibits" width= "550" height= "367" src= "http://img00.hc360.com/shoes/201304/201304190847394405.jpg" / http://img00.hc360.com/shoes/201304/201304190847394405.jpg "/" /center "to leaders of Quanzhou municipal Party committee, Huang Shaoping (right one).

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< p style= "text-align: center >" Xu Yang, assistant to the president of Anta Sports Products Limited, presented Anta exhibits < /p > to Quanzhou municipal Party committee secretary Huang Shaoping (right one) and other leaders.

< p style= "text-align: left > > strong > show Anta science and technology < /strong > /p >.

< p > the Anta pavilion with pure white background and modern sense has earned people's attention with technology.

Entering the exhibition area of Anta, you can see the Olympic Science and technology exhibition hall with hollow five rings.

On the five ring exhibition stand, 09 years ago, the Chinese sports delegation won the world war.

At the beginning of this year, Anta successfully renewed the Chinese Olympic Committee and became a partner of the Chinese Olympic Committee for two consecutive Olympic cycles.

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< p > Anta not only continues to provide equipment for the highest level Olympic athletes, but also has a leading position in the field of occupation Anta technology.

On the left of the five ring exhibition stand is the vocational science and technology exhibition area with the theme of NBA giant Kevin Garnett series boots.

This exhibition shows KG1, 2 and 3 generations of all colors and special commemorative days, together with Anta's KG exclusive logo shape.

The professionalism of the product has also made Anta a loyal partner of more and more professional athletes.

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< center > < img alt= "2013 China (Jinjiang) International Footwear Expo Anta Pavilion" width= "550" height= "367" src= "http://img00.hc360.com/shoes/201304/201304190848046530.jpg" / "/center".

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< p style= "text-align: center >" 2013 China (Jinjiang) International Footwear Expo Anta exhibition hall < /p >

< p > the right side of the pavilion is a popular technology product represented by soft pillar technology.

The technical splits of Anta's latest soft column running shoes are displayed at the scene, all of which are combined into the shape of the latest soft column running shoes.

The new soft column new bottom takes into account the foot contour and the foot force in running, providing more targeted shock protection and support for the wearer. At the same time, Anta uses a new breathing net technology on the running shoes, so that consumers can experience the maximum permeability of the soft column while taking comfort in every step.

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< p > < strong > the perfect combination of creative art and technology < /strong > < /p >

< p > Anta exhibition area is not only a platform for display and exchange of shoes products, but also a perfect combination of creative art and technology.

If the exhibition is a drama, then Anta's booth design is the most fashionable and creative role in this drama.

In recent years, more and more creative elements are embodied in Anta products, because Anta's own design team is also a group full of passion and vitality.

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< center > < img alt= "2013 China (Jinjiang) International Footwear Expo Anta exhibition hall KG boots exhibition area" width= "550" height= "367" src= "http://img00.hc360.com/shoes/201304/201304190848262922.jpg" / > /center >

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< p style= "text-align: center >" 2013 China (Jinjiang) International Footwear Expo Anta exhibition hall -- KG war boots exhibition area < /p >

< p > this exhibition shows that the concept of finished products displayed on the whole wall by Anta is from the hands of < a target= "_blank" href= "//www.sjfzxm.com/" > designer /a.

The leftover bits and pieces that are left in the process of design and production are turned into pieces of art by designers.

The smart "Pisces" war boots; using scrap leather as raw materials, cutting out different color flake feathers, fixing Anta flake shoes with glass glue, inserting colored wings for old shoes, fixing KG in the wooden frame, and making use of Anta's vamp to make the raw material sewing stitch network to make the KG dunk screen. The product successfully supports the movement and deduces the products with sports. In addition, the mask made of Garnett's first generation of signature boots is a kind of gas mask, which symbolizes the stubborn resistance in the harsh environment. The wolf king, who wins the victory, properly interprets the fearless spirit of KG in the field. Made of scrap shoes and shoelaces.

A good team creativity culture enriches Anta's innovative culture and creates a perfect combination of Anta's art and technology.

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< center > < img alt= "2013 China (Jinjiang) International Footwear Expo Anta Pavilion exhibits" Pisces "width=" 550 "height=" 367 "src=" http://img00.hc360.com/shoes/201304/201304190848508903.jpg "/ < /center >

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< p style= "text-align: center >" 2013 China (Jinjiang) International Footwear Expo Anta Pavilion exhibits - Pisces < /p >

< p > on the road of innovation, Anta has always been at the forefront of the development of the industry and has stepped out of a path from labor-intensive enterprises to technological enterprises.

The innovation of technology and design has become the driving force and source of Anta's development. Anta will never stop in the process of "made in China" to "create in China"!! < /p >