JIM "S Fashion Men'S" Ready "2013 Autumn Winter New Product Order Meeting

A few days ago, in the JIM "S fashion a href=" //www.sjfzxm.com/news/index_c.asp "men's clothing" /a "ready" 2013 autumn and winter new product ordering meeting, JIM S fashion men's wear announced that it will extend from the original series to the two series of popular fashion and high-end trend, which means JIM "S will enter the high-end field of men's clothing". At the same time, the "JIM" fashion men's wear will also achieve the product's full coverage.

< p > in order to fully distinguish between the two series, JIM "S" gives these two series different styles of positioning.

According to the introduction, the product style of the popular fashion series focuses on the simple and clean soft tone, enhances the overall expressive power through the bright color ornament, and adopts the high-quality fabrics with the rich combination of beautiful and beautiful appearance and comfort.

The high-end trend series pays more attention to visual impact, reasonably uses international fashion color, adopts innovative, style, texture and hand feel high-end a href= "http://pop.sjfzxm.com/popimg/xm/index.aspx" > fabric > /a >; at the same time, according to the international trend, we dare to try new profile to provide consumers with distinctive high-end products.

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< p > for the emphasis of the two series, Zheng Ruosong, deputy general manager of Wirancis (China) Garments Co., Ltd., introduces that the popular fashion series will be very clear about the main products, increase the width and depth of the main categories, emphasize the compatibility of products, and the high-end trend will pay more attention to the sense of theme and series, and try to create a strong style atmosphere in the terminal.

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< p > it is understood that the JIM "S" not only separates the product area, but also gives the two series corresponding styles of shop status, thus JIM "S" has also launched its sixth generation terminal new image.

According to the introduction, the terminal image of JIM "S a href=" //www.sjfzxm.com/news/index_s.asp "fashion" /a "series will still take the" terminal visual contrast Doll "as the breakthrough point, and create a relaxed, fashionable and leisure terminal image. The high-end trend series will create a comprehensive elegant and charming terminal image through the use of high-end materials.

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< p > new store status and brand new series, JIM "S2013 marketing strategy will also be more targeted.

Zheng Ruosong said that JIM "S2013's work focuses on strengthening internal management and improving work efficiency." market oriented and terminal oriented "work direction is determined, and terminal management is improved and sales improved.

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< p > for the JIM "S" in the new series to open up new market areas, insiders said that before, seven wolves, tiger and other brands also expanded new product lines, opened up more terminal channels, thereby gaining new market space.

JIM "S will not only lay the foundation for increasing the market share of JIM" S, but also enhance the brand tone of JIM "S" through the high-end trend.

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