Pre Holiday Peak Season Accounted For 40% Of Annual Sales. Children'S Clothing Enterprises Need Innovation.

< p > children's clothing is regarded as < a href= "http://sjfzxm.com/news/index_f.asp" > dress > /a > the last cake of the market. As the main channel of children's wear, department stores, after the Spring Festival, their children's wear sales have dropped a lot compared with that before the Spring Festival. Some children's clothes have even joined the discounted ranks when they just got on the shelves.

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< p > < strong > children's clothing discount strength "scared" /strong < > /p >

< p > in Nanjing Xinjiekou business district, children's wear Spring Festival has been put on shelves in the major shopping malls, with a new rate of 2/3.

The reporter noticed that the children's clothing floors in the market were rather deserted.

After experiencing the explosive purchase before the Spring Festival, children's clothing has not attracted a certain popularity even though some a href= "http://ww.sjfzxm.com/" > children's wear brand < /a > has been discounted.

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< p > review last year, Nanjing's commercial department stores can say that the discount will be carried out in the end.

From the year to the end of the year, there are promotions in the month and the discount is almost lower than the one time.

Take children's clothing as usual. In the past, the general new a href= "http://cailiao.sjfzxm.com/matertial/show/default.aspx" > winter dress < /a > will not get a discount of less than 50 percent off until the Spring Festival. Last year, the discount will be reduced to below 50 percent off at Christmas.

Not only that, almost every brand takes part in the discount activities in the new season.

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< p > Hunan Road manager of the children's clothing department of the shopping mall has worked in the commercial field for more than ten years. When it comes to such discounts, she uses the word "fear".

"I've never seen such a situation since my job. There's almost no profit margin in the mall."

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< p > at present, including the major shopping malls in the Xinjiekou business circle, children's clothing basically has discounts or activities during the season.

"This year, the price of children's clothing spring has basically not risen, and some have even declined.

With a discount, the actual price of children's clothing is lower than that of the same period last year.

Xu Zhong, director of children's clothing department of Nanjing central shopping mall, said in an interview with reporters.

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< p > < strong > the peak season of the festival is 40% of the whole year's sales. The children's clothing enterprises need to innovate < /strong > < /p >.

< p > reporter has learned that before the Spring Festival is the most popular season for children's clothing sales in a year, sales generally account for about 40% of the whole year.

The salesperson of a brand children's clothing shop told reporters that this year's sale was affected by the poor economic environment and the impact of network sales.

But before the festival, sales were obviously better than usual. The average daily turnover of brand children's clothing was basically tens of thousands of years ago, but the main reason was that the volume of volume brought by the large discount was increased.

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< p > people in the industry say that children's wear has been reduced without any discount.

There are also many people who are concerned about clothes or have entered the field of children's clothing.

"Children's wear is less expensive than materials, including labor, design, rent, and so on, and it is much more stringent than clothing for adults.

At present, children's clothing development strategy should focus on winning the market rather than profits. "

The director of a children's clothing brand said.

Chen Dapeng, executive vice president of the China clothing association, pointed out that the Chinese children's clothing enterprises should consider how to innovate in the process of procurement, design, production and sale on the basis of the original industry, and build new development advantages from cost scale expansion to value creation.

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