Explore The Gathering Place Of Star'S Own Fashion Brands

It is a common phenomenon in the entertainment circle to perform well and sing songs. In addition to film and television songs, stars start their own businesses Clothes & Accessories There are more and more trendy brands, such as Hong Kong star Ge Minhui's AAAA, mainland female singer Zhou Bichang's BEGINS, Taiwan actor Chen Bolin's BRANCHILD, Li Chen's NIC ISCOMING, Hong Kong star Li Cansen's SUBCREW, singer Lin Junjie's SMG, and host Du Haitao's newly established Mr. Xiong's home. The outstanding star fashion brand not only attracts fans, but also makes the trendsetters and stars in the circle appreciate each other. They often take the initiative to expose them and wear high profile clothes to participate in various public activities.

Hong Kong actor Ge Minhui and self owned brand AAAA

If yes Star Fashion Brand Clothing With some understanding, we will find that they have a lot in common, one of which is that most of these brands have no physical stores, even if there are isolated stores or sporadic stores. Therefore, online sales has become an important channel for them. In fact, in addition to the official stores, there are few other online purchase channels for Star Brand. The reason for such prudent attitude is that, as public figures, the reputation and reputation of self created brands are as important as the performance strength of stars; Most of the "Erlai Star Fashion" brands have a high starting point, and ordinary shopping platforms can not carry and match the brand temperament to the greatest extent.

　 singer Lin Junjie With self owned brand SMG

According to the survey, all the star fashion brands have chosen YOHO, the largest fashion shopping platform in China, outside the official website! Online sales are available. It is not surprising that only one or two brands have settled in, but all the major star fashion brands are targeted, and all new products must be synchronized in YOHO! It's amazing that there are goods online - YOHO who can let all star fashion brands settle down and keep making friends! What's so remarkable about the goods? The author has conducted an in-depth investigation and research, and the answers are as follows.

　 Fashion shopping platform+fashion magazine+fashion community produce a compound radiation effect

　　YOHO! As the largest fashion shopping platform in China, Youhuo is the No. 1 fashion B2C platform, with YOHO CN fashion community, the composite structure has already produced a radiation effect of 1+1>3 after years of running in and training, and has a wide and deep influence on fashion people, which is the most powerful. In addition, stars and fashion magazines are natural good friends. Star trendsetters often appear on the cover of YOHO! Fashion Chronicles and play CROSSOVER with them. The release of cooperation funds has attracted fans to grab the headlines. Just ask, how can such a popular composite effect make stars wrong for YOHO! What kind of goods do you like?

　　 Focus on making fashion brand and form the largest fashion brand polymer in China

　　YOHO! As a trendy shopping center for young people, Youhuo has a precise positioning and specializes in making trendy brands. So far, it has more than 200 trendy brands and more than 10000 trendy goods, covering various categories such as well-known trendy brands in Japan, South Korea, Europe and the United States, and original trendy brands in the mainland. Its professionalism and overall style can best reflect the dazzling quality of star trendy brands.

　　 Professional operation team behind the scenes, greatly improving the sales performance of star fashion brand

In the field of movie, television and song related to stars, once the works are issued, they all hope to win both praise and success, and the fashion brand created by stars is no exception. YOHO! There are high-end fashion buyers and professional e-commerce operation teams in YOHO! Star fashion brand stores in stock have had good sales performance since they were launched. Shininess is important, but sales is the absolute principle. This has also become a new star fashion brand, unswervingly choose YOHO! Important reasons for availability.

According to YOHO! According to the introduction of the head of the Merchandise Department, according to the historical sales situation, the star fashion brand is in YOHO! The first sales peak will generally be formed after the launch of the goods platform. Most of the goods will be sold out within one week of the launch, so many fans can leave messages online or even call YOHO! The customer service department that has the goods asks whether there is any replenishment, etc. In addition, a new round of sales peak will also be formed in the new season of star fashion brand. The quick response of online sales and wide audience without geographical restrictions make the online sales volume of Star Fashion brand much higher than that of offline stores. According to brand sales data, online sales have accounted for 85.3% of star fashion brand sales. YOHO! The head of the Merchandise Department also said that as long as the supply is sufficient and timely, online sales can make offline sales a fraction of it!

In a word, the professional online fashion shopping platform improves the industry chain, provides logistics and customer service for the star fashion brand, and makes online sales a highlight of the star fashion brand. In turn, the star fashion brand brings customers, traffic and deals to the online fashion shopping platform, and drives the sales of other brands. It is a win-win situation destined to be joyful and complement each other.