Analysis Of The Development Trend Of Children'S Wear Industry In 2013

< p > < strong > first, the industry pattern gradually becomes stereoscopic plump > /strong >.

Product segmentation, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand positioning, marketing mode, market channel and format, and so on, will make children's wear less than a target= "_blank" href= "//www.sjfzxm.com/" > shoes "less". The industry gradually develops from flat to stereoscopic. There are various marketing modes, different scales and horizontal industries chain in every subdivision industry. There are also vertical chains such as leading brand enterprise groups, regional market brands, processing enterprises and industrial clusters. Capital, design, specialized market and marketing team are interwoven among them.

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< p > < strong > two is the development trend of multi brand < /strong > and collectivization.

With the in-depth segmentation of children's wear market in China, the sustainable development of multi brand collectivization has become a trend. It can effectively integrate and control various resources of children's clothing on the whole country and even the whole world, so as to maintain a higher market share in the constantly subdivided market.

At the same time, China's children's wear brands will also get more diversified and broader commercial development opportunities. Brand integration stores, SPA models, buyers of electricity providers and other more "commercialized" enterprises will follow.

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< p > take brand integrated store as an example.

In this year's "China's ten children's wear brand entrepreneur Salon", vice president of the Beijing Parker blue limited liability company, Mr Luo Jie fan, said that the development of the joint store mode will get a larger area in the shopping mall, and the related costs will also be reduced, so the integrated store mode must be considered.

"Not only department stores, but also similar children's clothing brand shops in main streets of some key cities."

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< p > Pu Xinquan, chairman of Huzhou today's Clothing Co. Ltd., believes that the rising cost of the channel is irreversible. The rent of the electric business platform, Street store and mall will also increase.

"Clothing brand integration store mode has appeared in the market to be successful, profitable model, should be an important channel for future children's clothing brand development."

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< p > < strong > three is the trend of modernization and capitalization < /strong >.

In recent years, more and more children's clothing enterprises have integrated into the modern enterprise management concept, implemented the modern enterprise management system, redefined the production and operation of enterprises by digitalization, intellectualization and information management. The capital structure of some advanced enterprises has also been realized or moving towards the direction of "industrial capital + Commercial capital + financial capital".

In the future, industry concentration will be further improved and intensive development trend will be more obvious.

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< p > < strong > four is the pformation of industrial clusters < /strong >, scientific development.

With the intensification of market competition, the development of garment industry cluster is facing severe challenges from domestic and foreign markets and competitiveness.

The pformation and upgrading of industrial clusters will take the construction of specialized and market-oriented public service platform as a means to encourage enterprises to carry out product innovation, technological innovation, management innovation, marketing mode innovation, and guide the development of industrial chain extension and high-end development, so as to form a new competitive cooperation system with the characteristics of large and medium sized enterprises, and the main characteristics of coordination and hierarchical competition.

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< p > for example, Zhili Town, Huzhou City, Zhejiang Province, is famous for children's wear. It is a famous town for children's wear design in China.

At present, there are 13479 children's clothing enterprises in Zhili town.

Children's clothing scale enterprises 23, has a brand of China's ten largest children's wear.

Zhili town actively builds platform cluster development, and takes the lead in the whole city to adopt industrial land auctions, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing exhibition < /a > unified planning and construction of three major production parks, such as children's wear boutique garden, children's wear science and Technology Park and children's wear Innovation Park, attracting hundreds of local children's clothing enterprises to enter the park, and gradually form a "family workshop quality Park - industrial scale Park" ladder cluster development pattern.

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In the next step, P will develop several super large enterprises and set up a number of industrial and trade cooperative enterprises to introduce a number of well-known enterprises, cultivate a batch of foreign trade enterprises and upgrade a number of supporting enterprises.

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