"One Coat And More Wear" Knitted Apparel Magic Ripples.

< p > American clothing "a href=" //www.sjfzxm.com/news/index_cj.asp "brand" /a > DKNY (Donna Karan New York) as early as 2003 launched the Cozy series, is just a same style of sweaters, there are 12 ways to wear, changeable and rich.

Not only that, the difference is also in the same style of using different colors and fabrics for continuous production and sales.

From hemp to cashmere material, the colorful colors intercepted from rainbow chromatography can maximize the design.

In addition, its effective and sustained sales and promotional activities have not only witnessed the everlasting vitality of "one coat and more wear", but the best part of the author's view is that effective after-sale guidance and network communication are necessary for the sale and promotion of "multi-functional single product" clothing.

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< p > Cozy mainly carries out after-sale guidance in three aspects: the DKNY Cozy App for IPHONE, the video guide briefly showing the dressing steps, and the clear picture of dressing steps.

After all, for "multi-functional single product" clothing, effective clothing instruction is like a product manual, through which consumers can successfully "install and activate" products.

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< p > compared with several domestic brands who are keen on "one coat and multi wear" clothing, whether they are famous brands such as JNBY, exceptions or quite active niche designers, their application and promotion efforts and after-sale guidance are not comparable to Cozy in "one coat and multi wear" clothing.

Perhaps, compared with conventional clothing, higher development and production costs make domestic brands prefer to locate in "a small number of characteristics", and in the terminal sales stage, they want to give consumers a pleasant surprise.

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< p > however, no matter what position it is, "a" href= "//www.sjfzxm.com/news/index_f.asp" > knitted garments "/a" can not be completely replaced by conventional clothes.

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< p > < strong > personalized demand spawned design motivity less than /strong > /p >

< p > indeed, people's pursuit of individuality has never stopped.

However, in today's increasingly deep urban loneliness context, people are more inclined to find personalization, variety and interest in clothing.

On the one hand, clothing is expected to bring strong personality to the wearer. On the other hand, I hope it will not cause too much trouble for the wearer and maintain its original simplicity.

It's best to dig out more fun from the daily routine of dressing.

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"P" customization, though largely meeting the needs of individuality, is almost impossible to build a solid foothold in the modern metropolis life at high speed.

Low cost, high return and ready to wear garments are still the core products of every industry chain.

"One coat and more clothes" has played a good balance role.

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< p > < strong > knitted fabric gives free wear mode < /strong > /p >

< p > > the design of "one coat and more clothes" is to increase the reshaping space of clothing. The combination and disassembly of clothing structure through various links is one of the easy ways to implement. Zippers, buttons, buttons, Velcro, tether, magnet, hooks...

There are numerous kinds of link accessories.

However, with the use of links to change clothing style clothing, always with a little trouble, and at the same time, because of its weight and increase the burden of the wearer.

With the combination of the elasticity of knitted fabric and the clothing version, the design of "one coat and multi wear" can improve the former's disadvantage. The elasticity of four sides provides an extremely easy and advantageous condition for changing the garment shape, and keeps the comfort of the human body when wearing and enough sports space.

Knotting, winding, parting, parcels and stacking are the main ways to change the fashion design.

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< p > no wonder the famous < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > the designer < /a > Donna Karan evaluate Cozy as "the basic single item in the female Wardrobe".

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