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Video Conference And Garment Industry Collision

2012/11/12 14:54:00 13

Clothing IndustryLiningAntaPEAK

Yesterday, the exchange rate of RMB against the US dollar closed again, which was 6.2447, which is the eighth time since the nine trading days.

In the case of continuous RMB trading,

clothing

Industry or become one of the most "uncomfortable" industries.

Because of the rising labor costs, clothing manufacturers have been breathless, and the appreciation of the RMB exchange rate has made the industry face challenges.

In the first half of this year, there were 41

Spin

In the apparel listed companies, 25 foreign exchange earnings were negative, and some enterprises reported losses exceeding one million yuan.

The clothing brand market has not been spared. Lining, Anta sports, PEAK, 31st degree, and China's trend of 5 sports brand listed companies are also sluggish.


In the face of increasingly fierce market competition, brand management has become the top priority for garment enterprises to get out of the difficult position. However, as the key link of brand circulation, terminal channels are facing various embarrassments.

Some senior people believe that a considerable portion of the clothing industry is closed because of the poor foundation of channel terminals and weak channel management capabilities.


With the development of broadband network and the progress of video technology, the way of human communication has changed. The information communication of mankind has changed from the former single type to the diversified type.

With the acceleration of the trend of globalization of trade, in view of the modern industry of garment industry, the rapidly changing technology, the globalized market, the numerous cooperation relations, and the rapid response to emergencies need to be solved effectively.

However, when communication becomes diversified, the proportion of communication cost in total cost is also increasing.

How to establish an instant and effective way of communication, how to break through the bottleneck of traditional communication mode, and multimedia video conference can enable users to solve these problems easily, quickly and economically.

So for

Brand clothing

What benefits can video conferencing bring to them?


Video conference directly replace travel to achieve cross regional and departmental communication, and it can save travel expenses, conference fees and office expenses for enterprises. These costs are often a great expense for enterprises.


The "effectiveness", "convenience" and "perfection" of the network video conference integrate all the communication processes of the work, and improve the work efficiency and work quality.


Network video conferencing has become an effective tool for instant communication of enterprises. It accelerates information pmission, improves enterprise's decision-making ability, standardizes enterprise management, and facilitates leaders to make quick decisions according to the market.


The use of video conferencing can avoid vehicle accidents, air pollution and other dangers.


For franchised stores, tele training can also be carried out regularly through video conferencing system to enhance the competitiveness of the service. When using the software video conference to communicate with key customers, the two sides can see clearly, and at the same time, it can also demonstrate the actual effect of clothing, the company or factory scenes, enhance the impression and enhance competitiveness.


For factories, multiple costumes can be invited through videoconferencing

Designer

Conspire to design "big plan", actively develop new products and enhance added value of products.


To sum up, the benefits of video conferencing to garment enterprises are obvious. After the clothing industry collide with video conferences, it is believed that more and more "Made In China" can be seen in the domestic and foreign markets.


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