The Necessary Quality Of Channel Managers In Garment Enterprises

Knowledge requirements:

General requirements of marketing or related professional bachelor degree or above, with marketing, clothing knowledge, industry economy, public relations, management skills development and other aspects of professional knowledge.

Skills requirements: good channel customer relationship management ability, reasonable target setting and assessment ability, familiar with the business of garment marketing channel development and construction, good communication skills and language expression ability and independent working ability, good market judgement and pioneering ability, strong observation, adaptability and financial ability.

Experience requirements: it is best to have over two years working experience in sales management of garment enterprises, have deep knowledge of marketing work, and be good at integrating funds, resources and manpower.

Professionalism: with the ability to grasp the direction and the overall situation, with a certain customer network, a high degree of enthusiasm for work and good teamwork spirit, clear thinking and willing to accept challenges.

Similar to garment manager, channel manager is equivalent to the "general agent" of a certain type of channel.

He needs to formulate a series of management contents such as overall strategy planning, channel sales target, channel structure system, clothing system, channel development mode, channel occupancy, vivid channel construction, process management of channel, and so on, and then push the sales team to implement these management standards, and coordinate all problems arising in the process, and guide, train and evaluate sales personnel at the same time.

Channel managers must provide clear channel development strategies and objectives for regional managers, understand the specific characteristics of different regions, and help them develop appropriate channel development models.

And provide continuous training and guidance for them. Assess their channel development effectiveness and point out the direction of adjustment and improvement.

In addition, in the case of serious cross regional channels and severe conflicts, channel managers must also provide a fundamental management system as a whole. At the same time, they should coordinate with the process of coordination, restraint and reward and punishment.

Garment enterprises have such a channel manager and regional managers with strong teamwork, will be invincible.

Channel is a kind of limited resource. If a businessman owns a channel, he can win the competitive advantage.

Channel managers should pay close attention to the development process of different types of channels, set goals, create plans, set standards, assess and guide frequently, so as to maintain the healthy development of all kinds of channels and form the real core competitiveness of garment enterprises.

For today's many well-known clothing enterprises, "channel sales" is no longer a new term.

With the further pformation of China's market channel structure, traditional channels are gradually declining, and modern channels are rising rapidly.

We must pay attention to the all-round development of different channels, achieve professional management, and introduce competition among different channels. The generation of channel managers is a historical necessity.

Under the current market environment, the demand for differentiation of channels is becoming increasingly intense. The fierce competition in the market makes clothing enterprises have to rack their brains to excavate more channel space to occupy more channel resources, make full use of the construction of community milk delivery points, and pry the market in a short time.

The development of subdivision of channels is even more meticulous. Coca-Cola even divides the retail terminal into 22 categories and specializes in it.

Faced with this situation, we must achieve the professional management of different channels through the establishment of channel managers.