Zhou Ting Talking About The Wave Of China's Advanced Customization

　　 Private custom tide

China's wealth people began to pursue "freedom". They no longer worship big names. Logo But they recognized the creativity and quality of big names, so low-key and pure "customization" became the new mainstream of wealth. The choice of private customization enables the minority to enjoy the brand and the brand upgrade and profit maximization. In the eyes of the wealth, those who can control the customized brand is the real luxury.

When I was little, I dreamed of becoming rich, so that I could have the freedom of a lollipop. When I grow up, I find that the road to freedom is so long. First, it is a famous brand bag, and then it is a watch, a car, a suite, a listed company. Later, it is a dream of its own beach, picking an organic vegetable in its vegetable garden, picking up the carrot to feed the son's favorite pony, and turning off iPad to smell the ink of "the art of life". If so, it is better to play a table tennis ball in the clouds. Wow, dreaming, pinching your arm, it hurts! I finally understand that wealth has been a big umbrella to support our dream, how big the umbrella is and how high the dream is. When we swam to the clouds, we find that the end of our wealth journey is actually a paradise for freedom.

I remember Adam Simy in the wealth of nations, that luxury and freedom are the two greatest gifts that human beings can possess. "True happiness" is "body comfort and inner peace". Personal desire for improvement led to their pursuit of the overall economic interests, and created employment opportunities for many people and created wealth for the country. By the summer of 2011, when the wealth of China is no longer entangled with millions or millions of dollars, the ultimate dream of freedom is not far away.

The next question is, is there absolute freedom? We have long been accustomed to the "freedom" under constraint. Especially when the benchmark of wealth exceeds 100 million, what is the expression of self rather than the proof of ourselves? So a new generation of wealth people has discovered an alternative game -- "custom-made" freedom.

　　 " Privacy doctrine Civilization: customization is due to the spirit of freedom.

Having a name is only the initial stage of extravagance and freedom. Human beings are free to play with the palms, but prove their existence. The basic expression of breaking away from bondage is constantly thinking about who I am, and who is me, who is the master of life or the slave of a vassal name? Here we are not making products, but products will have the branding of industrial civilization. What we customize is a cultural attitude, and it is a pure self realization.

Under the "custom-made" rule, private ownership is low-key and pure, and the transformation of lifestyle makes itself a free monarch in the twinkling of an eye. Who does not want to do whatever he wants?

First of all, customization is a kind of industrial scale, leading the rhythm and direction of the future development of the entire commercial market and industry. As a luxury item in luxury goods, customized representatives are the top level in the industrial chain, covering all industries that human beings can control, custom-made clothing, custom watches, custom jewelry, custom villas, customized islands, customized private driving, customized housekeeping services, customized private banking services... Everything is in line with the acme, so the established industry standard is the benchmark for all industries to worship.

You love or don't love it, it's all there. There are no workers here, only craftsmen. It is precisely because it is a free and creative land, with a strict attitude towards business, which makes high-end consumers think it over and over again, and it has naturally become an example of all shopping malls practitioners competing to imitate and strive to pursue.

In the high-end catering industry, world famous chefs spend their lives in the "Michelin red code". In the high-end wine industry, the big Chateau takes the lead in the wine rating of all countries. In the high-end fashion industry, the famous designer is anxious to be recognized as a senior fashion designer by the Paris Fashion Association. It is precisely because of the existence of these high customization standards that promote the development of the whole industry and promote the progress and development of the whole society.

　　 Customization is also a cultural attitude.

Having a name is only the initial stage of extravagance and freedom. Human beings are free to play with the palms, but prove their existence. The basic expression of breaking away from bondage is constantly thinking about who I am, and who is me, the master of life or the slave of appendage.

Here we do not customize products, products will have the branding of industrial civilization, we customize is a cultural attitude, is a pure self realization. Speaking up, no matter France or Italy. Latest fashion Customization, or Swiss custom watch customization, reflects to some extent the cultural details of a brand and even a country. This kind of culture is the sedimentation and edification of centuries of history and art, which will endow the customized products with unique humanistic atmosphere and elegant aesthetic feeling. Therefore, customization is only rooted in the fertile soil of culture, so as to express deeper connotation and low-key luxury. From a small point of view, for social upstarts, they customize not only products, but a cultural taste and lifestyle. Here the wealth crowd is not the absolute value of money, but the relative value of attitude, whether it really enters the scale of core wealth circle.

Customization is a spirit of freedom, which represents the highest level of artistic creation and free expression in the commercial market.

Under the advanced customization, the designers give full play to their understanding of art and grasp the trend. They express their aesthetic ideas in the creative fashion. Social upstarts can express their form, design, style or function freely according to their own needs and preferences. Of course, these two freedoms need to be crossed to a certain extent. A high-end customization product is a resonance between consumers and designers at some spiritual level, and it is a kind of same emotional appeal. The luxury of high profile is so vulgar that they are so obsessed with such an unrestrained freedom that the happiness of customization can not be resisted and can not be extricate themselves. At the same time, they also firmly believe that the accumulation of life is not customized life. After experiencing the rise and fall of the wealth index, the weathervane of life has drawn a beautiful radiance pointing to the most essential pursuit, sitting on the wealth and steadfastly fishing instead of eating and dressing in the belly, running the iron horse with pride and running proudly, instead of leading the tired horse in the desert. In the South vineyard of the South France, the 4000 peaks of "mountain peaks" are produced in the vineyard of South France, instead of rushing to the Lafite castle to enjoy the booze. Finally, quietly using the Kiton logo of Naples's sleeve, silently tell the quality of life and the dream of life.