How To Improve The Combat Effectiveness Of Clothing Salesmen

Many people are eloquent when talking to friends in private, but when it comes to meeting strangers, they do not know what to talk about.

In fact, communication can be divided into two kinds: one to one mode is called chatting, and one to many modes are called speeches.

In the sales of large customers, the former is the majority.

If you master the skills of chatting, you can greatly improve yourself.

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To achieve the desired communication effect, two people are required to have a common knowledge background for a certain information.

When we were at school, we all had experience. For boring subjects, we were always sleepy when attending class.

Therefore, before learning a new content, the teacher will first take a precaution: the next section is difficult to understand. Everyone should prepare for the preparation. The purpose of preview is to let everyone have a common knowledge background, so that they will have better communication effect.

Why does this happen? Because customers have no sense of participation, and the customers hate to hear the most profound technical introduction. If they are involved, they are wrong and appear to be outsider. They will reduce their identity, and are forced to protect their face and have to send you away.

Therefore, you can try to speak less professionally.

Language, more about life language.

Life language can be divided into two categories: one is everyday life, and the other is to talk about something unusual about the person, such as a watch, a potted flower in the office, a pond fish, a pile of awards, etc., and the other is the general knowledge of life, that is, to express the core technology of their products vernacular, and to express them intuitively in plain language, so that they can not only show their grasp of the product, but also have the opportunity to involve each other, or remember the core characteristics of the product.

Many of us often do things like this when chatting: our products are the best in the country and then blow up a lot.

It is customary to say a conclusion first, and then use a lot of arguments to prove its conclusion.

Everyone yearns for freedom, and no one wants to be controlled by others.

This kind of sermon narrative is similar to a teacher who is teaching students to know right and wrong, making customers feel stupid and listless.

If we switch to another type

What is the mode? Our product has been used by several representative enterprises in China, and what has been achieved after the customer has finished, and what the market share is?

More to describe facts, and strong data support, let customers think about your product in the end good or bad.

Instead of making conclusions easily, we should guide customers to draw conclusions, so that customers will support their conclusions.

I saw a big brother in the industry the day before yesterday. I talked for more than three hours. I didn't mention anything that was half a product. From Buddhism to Chinese medicine to medicine, opinions were all over, seemingly chaotic, but orderly.

In the process of large project operation, it is bound to involve complicated interpersonal relationships, so the more important things are, the more important they are, so that they can gradually understand.

Many times, in order to show ourselves a leader or to stir up the internal struggle of our clients, we will say it from all levels. We always fear that others will not understand. In fact, as long as we say "we have passed the big leadership gap", or "Zhang seems to be very supportive of another manufacturer," the listener will soon be able to understand it.

The premise is that you have fully grasped the relations between the layers, and then remember: what can be said can not be done and what can be done can not be said.

The success of a project depends on two factors: one is to know who I need, the other is to figure out what he needs, and to learn to chat, you have a powerful military equipment, two.

The result is that you are not fighting alone!