Management Of Clothing Brand Joining Matters Needing Attention Of Investment Promotion Terminal Advertising

eager attract investment

If an enterprise does not have a clear understanding and knowledge of brand franchise management and is eager to sign a contract before attracting investment, the consequences will be: low survival rate of franchisees, low profits, poor brand reputation, difficulties in dealing with various contradictions between franchisees and brands, and other problems will continue to arise. M9Q China clothing Business opportunity website

Brand operators have heard that the management of franchise is the management of the rules of the game, so the formulation of the rules of the game is the key. Many new brands entering the market are completely on the operators' lips in the management of franchise, and no system has been formed. When the number of franchisees is small, it can be handled. When the number of franchisees is large, there is a bottleneck in management, Brand operators are busy communicating every day and can't care about other links. At this time, what problems often arise, leading to a crisis in operation.

Now brand management, the formulation of rules is no longer a problem. As mentioned earlier, there are many books about franchise chain in the market. The key is that brand operators should pay attention to the understanding of franchise rule formulation. On the other hand, the rational use of franchise management talents is also the key to the rule making process. Due to the rapid development and long time of brand franchisees in Shenzhen, there are not many talents in this field in the market, but it is a problem whether operators have requirements when recruiting management talents.

No system has been established for terminal management

The management of franchisees has a wide range of management methods and rules in many books. President Wang simply mentioned Clothes & Accessories Two important management matters in brand franchise management:

Operation technology teaching and training Franchisees must receive training according to the mature and easy to use model of the alliance leader, so as to master a complete set of operation management technology and management model in the store. But now Shenzhen's clothing brand enterprises, including well-known brands, almost have no terminal management system and training team of their own, such as trainers, supervisors, showrooms, store management manuals, etc. The common problems of such brands are that the terminal stores can not reach the expected sales, the brand tension is not enough, the store magnetism is not enough, the quality and ability of the shopping guides are not enough The phenomenon of running out of orders is common, which not only affects the sales of franchisees and brand enterprises, but more importantly brand It is difficult to form a value reputation, which makes it difficult to improve the value of products, and ultimately affects the profitability of enterprises.

Continuous guidance

(1) Brand enterprises assign experienced supervisors to visit franchise stores regularly, provide substantive support, correct bad practices of franchise stores, provide on-site guidance and solve operational problems.

(2) Keep effective communication between the headquarters and franchise stores. For example, regular reports and information feedback are difficult for many brand enterprises to do even regular reports and feedback forms, which is the problem that franchisees have not received training and the terminal has no management system and system.

(3) Help franchise stores to make business plans and improve business performance, and conduct effective market and business analysis. The POS system currently used by some enterprises, due to its non industrial statistical characteristics, leads to the classification, style, code ratio Color ratio , regional differences, rankings, cumulative forecasts and other important data are difficult to be statistically analyzed. These POS systems not only rarely bring the sales department and production orders with information that has an impact on the decision-making value, but the statistical department makes thick statements to make operators dazzled.

(4) Advertising and brand image support.