Viewing The Rise Of Oriental Culture From China'S Luxury Consumption

The strength of a country equals the strength of the nation. With the development of Chinese market in the world luxury goods The industry is playing a more and more important role, and the status of Chinese stars in the world is also increasing. Hugo Boss, who is familiar with it, hired Zhou Runfa as his spokesman; There are also some brands that are not familiar with the Chinese market. They came to China to seek further development.

Once, the status of Chinese stars in the international fashion and entertainment industry was not satisfactory. numerous Luxury brand Asian faces are rarely selected for advertising and promotional activities.

China's position in the luxury industry, from the perspective of consumption alone, has become the climate, and will become more and more powerful. Many western luxury brands began to launch localization marketing for China. It is hoped that after a period of running in, many well-known faces in China can be well known by people in western countries.

China has been accepting the western culture, taking its essence and discarding its dross. However, China's culture will go global and influence the world. The influence of public figures such as stars and their influence cannot be ignored. It is one of many opportunities. Think about how Bruce Lee influenced the world's perception of China. The recognition of a country's status requires not only force, economy, but also cultural infiltration.

They also carry the task of spreading culture from east to west. This is a long-term process, and it is a process of generations' efforts. The infiltration of culture, of course, is not something we can conquer, because it is more difficult than conquering in other aspects. We should strive for understanding, appreciation and recognition among people in different regions.

Hugo Boss, a world-famous luxury brand, originated in Germany, mainly sells men's and women's clothing, perfume, watches, and other accessories. Since 1923, the name Hugo Boss has become a fashion Men's Wear The synonym of, specializing in producing the world's top quality men's clothing. The first BOSS perfume was launched in 1993. Since then, BOSS has been the main leader in the global fragrance market.