AOKANG Shoe Company Wang Zhentao: Important Brand Innovation Is More Important

Wang Zhentao often says that there are no bad industries, only bad ones.

In fact, from the perspective of industry,

It's relatively easy to get in, but it's hard for you to do it.

For example, when it comes to the listing of AOKANG enterprises, the level of profitability is not the highest in terms of industry. For example, BELLE, BELLE has more than about 120000000000 market capitalization this year, even if the market is bad these days, it also reaches about 100000000000.

The top 50 companies, if listed, compare the market capitalization with a market value of less than 100 billion.

It is not to see which industry decides the level of profitability. The most important thing is whether the enterprise can break through. For them, the most important thing is continuous innovation and sustainable development.

For business innovation, shoes look simple, a pair of shoes, a leather, a pair of shoes, but if you add high value to the shoes, it is really very difficult.

For example, we have positioning shoes and functional shoes. In some sense, we have increased the added value.

Wang Zhentao said he learned a data from January to April.

There are 2717 more shoes now.

From the point of view of footwear industry, there are so many enterprises, for the sake of product competition, their profit level may be very small, but if you make the product brand of the enterprise well, the added value will be relatively high.

This is "first-class enterprises sell standards, second class enterprises sell brands, and three generation enterprises sell products".

If you stay in the competition of products, that is the money that makes the product, manual labor intensive; if the brand is sold, the added value of the brand will be put forward; if it is to sell the standard, the standard is that it has its own decision making standard, or a higher level of standard, plus (plus) plus culture, with the story of the brand plus technological innovation, the added value of the product is relatively high.

Therefore, relatively speaking, many foreign brands are placed in China, that is, he orders, we do processing for them.

For example, a pair of shoes costs 20 to 30 dollars, but its retail price may be 150 to 200 dollars, because he sells brands and sells culture and stories.

With China's strength, these enterprises are also heading for the world.

Wang Zhentao once said: "China" is the two word brand.

I first went abroad to Italy 15 years ago. The customs office of Italy asked you where you from China, first you see how much money you have.

If you can't afford to pay, you will feel that you are illegal or very poor and have no money to spend in Italy or other countries.

But now, the Olympic Games and the holding of World Expo have raised the reputation of China. Nowadays, Chinese people are very popular whether they are developed or underdeveloped countries. This shows that the brand of China is very loud, so it is also very loud for us to go out and rise.

It would be very difficult to create a world famous brand 15 years ago, but if we want to create a world famous brand now,

Or an internationally famous brand is relatively easy, so it depends on China's strength, which is the most important.

I believe that in future China, Chinese enterprises will also know how to make brand, culture and standards.

Second, in addition to innovation, entrepreneurs are more important to take responsibility.

The stage extends as far as the heart goes.

In fact, most of Zhejiang businessmen are not for personal enjoyment, but more importantly, Zhejiang businessmen's greatest contribution to China is constantly innovating.

For example, Wenzhou, Wenzhou is now a financial reform pilot area. Since it is a reform experiment, relatively speaking, there may be successes, failures, and not necessarily complete success.

Just now, Mr. Gu also talked about it. Now is the best time for opportunities. Therefore, success is not important. It is important to dare to innovate and dare to take risks. This spirit is worth learning by Chinese entrepreneurs, so in this respect, it is also a responsibility.