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The Trend Of Children'S Clothing Brand Trend Is To Strengthen Children'S Clothing.

2012/6/2 9:46:00 31

Brand Children'S WearChildren'S EconomyChildren'S Wear

On the eve of children's day, facing the surging "

Children's economy

"And all kinds of children's products, some parents can be seen as a scholar.

The price survey website sponsored by the city price department found that there are mainly three ways for parents to give children children's Day: giving gifts, going to playgrounds and eating western fast food.


Children's toys: hundreds of yuan at a price.


Reporters and price monitors in the city's major shopping malls and supermarkets see that children's toy varieties are becoming more diverse, more and more delicate structure, larger and larger body size, the price of "natural rise".


In the five star store of Auchan supermarket, there are 20 yuan "parity" toys such as building blocks, jigsaw puzzle and so on.

One of them is a battery car that allows children to drive, which sells for up to 999 yuan.

Tesco supermarket staff say parents who buy toys from supermarkets usually choose less than 100 yuan, such as large cars, remote control aircraft and so on. Two hundred or three hundred yuan of toy buyers are relatively few, buyers are basically used to give gifts, of which the most popular toys are intelligent toys, and sales in recent weeks are about 20% higher than usual.


  

Children's wear

Branding and trend strengthening


In the main shopping malls in the city, children's clothing is no longer a subsidiary, but occupies half of the clothing counters.


More than a week before the children's day, promotional activities in the mall are in full swing, with a maximum discount of around 50 percent off.

Although the discount rate is not small, the price of a set of children's clothing is over 500 yuan, some even more than 1000 yuan, and three hundred or four hundred after the discount.

A shopping guide told reporters that children's day before the holiday is the most popular season for children's wear sales, which is three or four higher than normal.

Nowadays, young parents pay attention to brand and personality, dress up their children like small stars, have higher requirements for the quality and style of children's clothing, but are not so sensitive to price.


Sporting goods: roller skating is the most popular.


Some parents prefer to buy sporting goods as children's children's Day gifts. On the one hand, they satisfy their children's playful nature and on the other hand exercise their bodies.

In sporting goods counters, skateboards and roller skates are most popular.


The price monitors saw that the most cheapest 139 yuan, the most expensive 499 yuan, 30-35 yards of roller skates is the most expensive, which is less suitable for adults.

The salesperson said that the best selling of around 200 yuan was generally bought for children aged 10 or so.

A parent said he had reported training classes to his children, but at first he thought children were playing cool, and the children were enjoying themselves.


Online shopping should pay attention to quality problems


Compared with shopping malls and supermarkets, buying toys online is certainly cheaper.

For example, a brand of Vickers's battery baby car, a large supermarket in our city sells for 399 yuan, and the online price is only 228 yuan.


More than toys sales is children's clothing, affordable prices for many parents can not control, a few sets of buying.


City Price Department reminded: online shopping can not see physical objects, there is bound to be risks.

When buying children's clothing, first of all, we must choose a good businessman. Secondly, we need to buy goods that have trademarks and Chinese factory names, and contact ways. This is the basis of consumer rights protection.

Clothing fabric

The ingredients should be clearly marked, carefully checked after receiving the goods, and the rejected products will be returned in time.

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