Children's Clothing Brand Also Ascended Quality Black List Fish Eye Mixed Children's Clothing Industry Entered The Adjustment Period.

A comparative test of Beijing consumers' Association recently revealed that more than 30% Children's wear The quality is not up to standard. Experts pointed out that such a chaotic market is caused by a number of factors, such as the late start of the market, lack of standards, poor brand awareness, etc., "melamine" incident so that Chinese milk companies have not yet come out of the adjustment period, the children's clothing quality comparison test may become children's clothing industry "three cyanamide" incident, children's clothing industry will therefore enter the adjustment period.

In May 27th, the Consumer Association of Beijing released the results of comparative test of baby garments. After comparing 63 children's garments produced or distributed by 47 enterprises in seven provinces and cities such as Beijing, Shanghai and Guangdong, 21 samples were found to be of varying degrees, with an unqualified rate of 33%.

The test is mainly aimed at the identification of samples, fiber content, formaldehyde content, pH value, decomposable carcinogenic aromatic amine dye and other indicators for testing. Among them, there are 11 brands of children's clothing, which do not indicate the contradiction between manufacturers and labels. Piglet Fashion brands such as Beibei and naughty dogs are even close to "three no products", all of which come from regular shopping malls.

In addition, Mothercare, Parker Randi, Li Ying Fang, JEEP and so on, these consumers' minds "big cards" are also on the list. Some samples of these brands are inconsistent with the labels, and some color fastness is not up to standard.

"It's amazing. I bought the baby's clothes for two hundred or three hundred, so that the quality is good, but the quality is still not guaranteed. I don't know what to buy. " Miss Wu told reporters that she was shocked and angry to hear the news.

Ms. Wu's children are not yet one year old. Her confusion and worry are the general concerns of consumers.

Xiong Xiaokun, a researcher at CIC light industry, told reporters that such a chaotic market is actually formed by a combination of various factors.

Xiong Xiaokun pointed out that China Children's wear market Late start, no matter the standardization of product design, model distinction, material selection and testing is not enough, there are many problems such as poor quality of sewing, no logo, no trademark, unclean appearance, and unqualified material, which play a certain restrictive and negative impact on the long-term development of children's wear market. This market has long been a low price strategy to seize market share. Over 60% of children's clothing sales are mainly wholesale, lack of independent brand building awareness, coupled with low industry thresholds and imperfect industry rules, resulting in the serious and uneven situation of the enterprises, while the children's brands with less influence in China are limited, which limits the upgrading and development of the industry.

Xiong Xiaokun's argument was recognized by an analyst from American consulting firm frost Sullivan. The analyst, who declined to be named, told reporters that a research report written by the company showed that most of the clothing brands currently designed and manufactured for infants and young children were imported brands, with only a few ethnic brands such as rabbi and Li Ying Fang.

According to research by frost Sullivan, in 2010, the top three brands of Chinese high-end infant clothing market were Li Ying Fang, Rabbi and Ying Shi. But analysts said there is no obvious market leader, even though the largest market share is less than 2%.

　 How should children's clothing market be regulated?

Xiong Xiaokun said, first of all, children's clothing market needs to strengthen and improve the corresponding industry norms, such as the design of specifications and specifications, and the requirements of related materials to be strictly required and supervised. Secondly, enterprises need to strengthen brand building and ensure product quality; thirdly, upgrade the product level; finally, strengthen communication between industries and promote the development of the industry.