Resource Utilization Under The Joint Development Mode Of Hai Lan Home

　　 Hai Lan's home In the procurement process, the mode of joint development, retail oriented credit purchase and the return of unsalable goods are mainly combined with suppliers to benefit communities, making full use of the clothing production resources.

The production link of Hai Lan home is mostly outsourced to suppliers. When purchasing products, in addition to paying part of the payment in advance, the payment of the goods is guided by the retail. Because Hai Lan's home has mastered the quality of sales channel resources, has a good brand image, product sales situation is good, the supplier gives Hai Lan's home good credit support. The retail oriented credit purchase mode has reduced the capital occupation of Hai Lan family's procurement link, and further promoted the low cost expansion of Hai Lan's home.

The design center of Hai Lan home has adhered to the design principle of "Hai Lan's home - man's Wardrobe", guided by the market and guided by international and domestic fashion trends. Around 25-45 year old Chinese men's clothing habits and aesthetic taste, the product planning and design were carried out through the analysis and summary of the first-hand sales data. After completing the product planning, the design center fully communicated the product concept with the design department of the supplier, and used the designer of the supplier to carry out the specific design. Product concept Select and modify the draft of the supplier, and finalize the product style of the next season.

Under the joint development mode, Hai Lan's home always grasps the leading role of product design, and gives full play to the subjective initiative of the supplier, making full use of the design resources of the supplier. Because Hai Lan's family controls quality sales channel resources and brands, and achieves high cost performance sales in the retail sector, Hai Lan's home products sell well, and the number of commodities that remain unsalable after two marketable seasons is small. But in order to make full use of the channel resources of Hai Lan's home, put more marketable goods in the store of Hai Lan's home, reduce the occupation of channel resources by the unsalable commodities, and at the same time, in order to make the suppliers more responsible and better protect the quality of products, the Hai Lan home and the suppliers sign a contract for purchasing the goods that can be refunded, which can return goods except for the unqualified products and the quality problems. The commodities that are still unsalable after a certain period of time (usually two marketable seasons) can be returned.

To sum up, under the purchasing mode of Hai Lan home, Supplier To provide high quality products, Hai Lan home protects brand reputation and completes the supply chain management and sales management of products. Products sell well, Hai Lan's home and suppliers can make profits, and products sell poorly, and Hai Lan's home and suppliers lose everything. Hai Lan's home combines its own interests with the interests of suppliers.