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Sports Clothing Market In The Elimination Of War Kappa Shoe Sales Decline

2012/3/31 22:19:00 12

Sales Of Sports Apparel Market

The mainland sports apparel market is in the war of elimination, China's trend (3818) mainland sales fell 41.9% last year to 2 billion 120 million yuan (the same below). In the meantime, the total value of repurchase to dealers was 1 billion 450 million yuan. Stock This led to a sharp fall of 93% in net profit for the year to 102 million yuan.


China trend President Chen Yihong pointed out that the mainland sports apparel market has not improved significantly this year, the situation is still grim, and the stock pressure is still heavy.


Last year, turnover fell by 36% to 2 billion 740 million yuan, of which Japan came from. Sale The volume increased by 1% to 630 million yuan. Gross margin fell by 4.7 percentage points to 55%.


During the period, Kappa brand sold 8 million 450 thousand garments and 2 million 600 thousand pairs of shoes in the mainland, down 54.1% and 43.4% respectively. The average price of clothing increased by 2.5%, while shoes dropped by 3.3%.


As the market is not optimistic, the group held by the end of last year. Stock Make provision for impairment of 220 million yuan.


No dividend payment was made, and the dividend payout rate was 2.78 points in the whole year, 84.6% less than in 2010.

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