Big Brands Switch To Children'S Wear Market

After Armani, Nike, kappa, Lining and other brands entered the children's clothing market, Haier also came, and it worked with the company of brotheran, launched the Haier brothers children's clothing.

From the statistical data, the growth of children's clothing is very fast in the past two years. According to the industry's forecast, it will increase to 140 billion yuan in five years.

China clothing association says children's wear.

On March 26th -29, the twentieth China International Clothing and Accessories Fair (CHIC2012) was officially launched at the China International Exhibition Center (New Museum).

Among them, Parker lane and his new brand KAPPA children's wear, Haier brothers.

How did Haier start children's clothing? Many spectators were surprised.

Kang Tingting, a spokesman for parklan, said that if Haier was just an electrical appliance company, it would be far fetched to enter children's clothing, but fortunately it took the movie "Haier brothers" in its early years.

It is understood that "Haier brothers" as a late last century, a widely influential domestic cartoons, has affected the two generation of the 70-80 generation.

This year, Haier group entered into the children's wear industry and cooperated with the children's clothing giant, Parker lane, to meet the children of Haier brothers.

The booth of Haier brothers children's clothing is inspired by water drops and is displayed to the audience through the form of terminal retail store.

Kang Tingting said, Haier brothers children's wear will appear in the appearance of Haier life hall, besides children's clothing, also include daily necessities and textile supplies, such as bed products, towels and so on.

Previously, Parker Lane had been well known in China.

It is understood that Haier's intervention in children's clothing is to expand the industrial chain; and Parker Lan Di wants to take this in-depth and occupy the market of the three or four tier cities, because in three or four tier cities, Haier appliances are well-known and highly trusted Chinese brands.

The head of China clothing association said that at present, the domestic children's wear market is developing very fast. The market in these two years is around 20 billion yuan. According to the industry's forecast, it will increase to 140 billion yuan in five years.

In addition, there is no "Big Mac" brand in children's wear market, so every children's clothing brand will have the opportunity of balanced development. This is also the reason why many big brands have been fighting for children's clothing market.

"More brands will come in and consumers will have more choices."