Did You Get Ready For The Sale Of Women Shoes In March?

Usually, the peak season for luxury goods in the world is from Christmas to Spring Festival. And the peak season of Beijing stores is quite special. In March of every year, especially those fashionable women's shoes, it was once blowout. Are you ready for this?

　 Sales experience

Customers do not like signs that are too eye-catching.

A few days ago, a friend of Ouyang Kun, executive director of the China Representative Office of the World Luxury Association, gave him a few Hermes (Hermes) to insert the star studded waist buckle. The shop price was 280 thousand yuan each. After inquire, Ouyang Kun was told that all of them had been bought or had been reserved for deposit, and there was none left.

During the same period, consumers complained about micro-blog and wanted to buy a bag of Prada (ten thousand yuan or more), and asked three stores in Beijing that they were told that they were out of stock.

This is only a special case in March every year, only in the world luxury luxury store in Beijing.

In Beijing, salesmen of luxury stores are taught to quickly master the best choice of customers in March.

An experienced salesperson said they didn't like those products that were too eye-catching, some of them were especially fond of Zegna (Zegna) suits, and some of them were Salvatore Ferragamo (Salvatore Ferragamo) leather shoes. But most of them are obsessed with expensive watches.

Speaking of watches, this is quite experienced. Sale The young lady said they would consider the "friend" level. Some grades need to buy Rolex, Cartire, OMEGA, and some grades buy Tissot and CITIZEN.

　　 Business is hot.

Sales in March are two times that of normal times.

　　 World Luxury Association Ouyang Kun, executive director of China's representative office, said that during this period, many classic items were not available.

Dunhill has a consistent attraction for mature and stable men, a sales manager of the brand store said that the general price of the bag was about ten thousand yuan, and the briefcase without obvious sign and low profile was most popular. Recently, more than 10 orders were needed, and it was necessary to transfer the goods to other stores.

A salesperson at Cartire store said that the general customers would tend to Cartire's watches and accessories (such as rings, bracelets, etc.), but gifts customers would choose Cartire's price of 8000 to 10000 yuan pen, because "very low-key and luxurious."

A Italy brand former China general agent said that every year this is the case, sales can reach two times normal. Customers do not need to specifically develop their customers.

　 Sales details

1. a salesperson stationed in Beijing said, "when I first came to China, I was confused because I always saw two guys go shopping together." She said, "but then I found out that one of them is always shopping, and the other is always paying the bill."

2. in the shinguang world, the frequency of pedestrians appeared particularly high, and the accent of foreign accents was not well dressed, but they bought a lot. For such a customer, the saleslady who sells shoes will actively persuade you to buy this, buy two pairs, and change them.