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The Rise Of "Han Style Clothing" In Wuhan

2012/3/5 15:44:00 78

Diversification And Brand

According to the statistics of Wuhan clothing chamber of Commerce, there are large and small cities in the city.

clothing

More than 1600 enterprises, Han style clothing last year

Sales volume

A breakthrough of 30 billion yuan, an increase of 10-15% over the same period.


China Garment Association has announced the whole country last year.

Women's wear

The top 60 companies ranked 9 in Wuhan: Sexy Women's clothing, cat, red man, Yuan Tian, Taihe, Bai Wei Ya, Zi Yan, Fu Tian, Rong Rong and Kang Li.

"Nearly 60 of the top 10 1/6 companies are Wuhan enterprises," said Li Qunbao, Secretary General of the chamber of Commerce. This proportion is the highest among all provinces and municipalities in the country.


At the end of last century, Han style clothing was well known throughout the country. Later, it became silent because of design, management and marketing.


In recent years, in order to reshape the Han style brand, Wuhan garment enterprises both have "internal and external training". They have made research and development articles, set up R & D centers in Shanghai, Shenzhen and other places. Some of them have also hired high salaries in Italy and South Korea to design foreign aid, integrate with international fashion and build high-end brands. Taihe also won the national well-known trademarks last year.


In addition, cats, Bai Weiya, and Rong and other enterprises "tug together to attack" and fight for the local clothing fair.

Exhibition

To display the elegant style of Han style clothing and enhance the popularity of "Chinese dress".


According to the statistics of Wuhan clothing chamber of Commerce, there are more than 1600 large and small garment enterprises in the city. Last year, the sales of Han style clothing exceeded 30 billion yuan, an increase of 10-15% over the same period last year.

"Some of the Hubei people who went to work in the coastal garment enterprises have begun to return to local clothing enterprises."

Li Qunbao said.


Li Qunbao analyzed that in the future, the Han style clothing enterprises will take the road of diversification and multi-level development. On the one hand, they will form a leading enterprise in the industry, create a batch of brands that can be heard in the whole country, and at the same time, they will also take into account the needs of the masses. Some small businesses will continue to focus on wholesale volume.

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