Garment Enterprises Continue To Grow &Nbsp, But Profits Can Not Rise.

China is the world's largest garment producer, and the garment industry accounts for nearly 30% of the global garment trade.

I interviewed a number of garment enterprises, summed up one: clothing brand and independent design ability is very low, most enterprises are relying on small profits but quick turnover mode to maintain survival, and with the development of society, consumer brand awareness and the influx of many high-end brands, such enterprises are bound to be eliminated.

In view of the situation of these garment enterprises in China, some related professionals also say that clothing enterprises need to increase their brand building ability. Product design and style are the biggest selling points in products. That is why many high-end luxury goods are processed in China, the price is very high, and the processing fees of Chinese enterprises are extremely low.

品牌和设计是一个产品的灵魂，靠着模仿和山寨的中国企业只能大打价格战，一低再低，没有品牌的产品价格高了没有人买，而品牌的建设，自身风格的形成除了与企业文化和设计师息息相关以外，企业要随时与潮流和现今设计保持紧密联系，辅助工具也非常重要;近年来，国内出现了一些这方面专业的资讯网站，比如蝶讯网和POP服饰流行前线，而做的最好的算是POP服饰流行前线，作为中国最大的服装款式设计图库和资讯网站，必然自己有一定的实力，不同风格的款式设计非常有益于企业找准自己的定位，进行品牌建设，新推出一个新的栏目“高端企划”栏目，让企业掌握这些资讯就可以对设计流行了如指掌，给企业找到一条很好的出路，相信企业转型和升级之路不会遥远。