Three Steps For Children's Wear Promotion

A successful sales promotion can not only increase the sales performance of children's clothing stores, but also enhance the store image in the minds of consumers. What about the promotion of children's wear franchises? Promotion The three step of the plan.

　　 The purpose of promotion is clear.

What is the current situation of the children's clothing store in the market? What is the purpose of carrying out this activity? Is it to deal with inventory? Is it to increase sales? Is it to attack competitors? Is it new product listing or enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted. What needs to be emphasized here is that the difference between Chinese children's clothing brands is not so obvious as that of adult clothes. Therefore, before implementing the activities, we must find out the difference between the competitors and the brand. brand The advantages stand out.

　　 Determination of the object of promotion

Is this activity targeted at all children, parents or children of a specific class in the target market? What is the scope of the activity control? Who is the main goal of promotion? Who is the secondary goal of promotion? Mainly to attract parents to buy or to attract children to buy. (here we need to note that although children's consumption will eventually be realized through parental purchase, but the focus of the two concerns is very different from time to time) the correctness of these choices will directly affect the final effect of promotion.

　　 Drawing up the theme of promotion activities

　　 Children's wear shop It mainly solves two problems: determining the theme of activity and the theme of packaging activities. Is it price reduction? Price discounts? Gifts? Raffle? Coupons? Service promotions? Demo promotion? Consumer credit? Or other promotional tools? What kind of promotional tools and promotional themes should be chosen, taking into account the goals, conditions and circumstances of the event, and the cost and cost of promotion.

After deciding on the theme, children's clothing stores should, as far as possible, "drag the tiger's skin and make the banner" artistically, and dilute the commercial purpose of the promotion so as to make the activities closer to the consumers and more to impress the consumers. Generally speaking, children's clothing is a dual consumer group, such as parents and children, so for parents, it is possible to highlight the themes of "environmental protection, health care and intelligence" to a large extent, and this is directly related to children. Consumer For example, they are interested in the theme of "fun and fantasy".

Children's clothing shop is worthy of attention. This part is the core part of the promotion plan. We should strive to innovate, make the activity with shock and exclusiveness, let people really willing to buy your children's clothing products, at least remember your brand characteristics. In addition to the above points, you must combine reality with innovation so that you will be more rigorous and less risky.

There are some words in Xiaobian, a popular clothing investment promotion website: when sales promotion is aimed at increasing sales volume, the store must know that this activity can achieve much more. If we can take this kind of mood to do promotional activities and serve every customer wholeheartedly, then we can say that this promotional campaign has really been successful.