Wuhan Garment Industry &Nbsp; Try Water Online To Sell Clothes.

At the peak of sales, a garment can sell tens of thousands of units a day. Nowadays, there are local clothing companies that sell online clothes. customer The group is far away from Hong Kong and Macao.

Yesterday, Li Hui, deputy general manager of Ai Di Group, introduced that last year the company tried water business, but now it has 10 large electric providers. platform It also opened a franchise network, which has increased 5 times over the past year. Sales volume The increment is about 1/3 from the net sale. It is estimated that in the next two or three years, the net sale will be three points with the sales of physical stores and foreign trade.

Last year, the sales volume of the company's online store was 80 million yuan, which is expected to exceed 150 million yuan this year. Local clothing companies such as Taihe, Kang Li and Shicheng are also testing water suppliers. The overall sales volume has increased by more than 50% over the same period.

Why do we enter the electricity market? Li Hui admitted that online stores can expand the source of tourists, sell products to stores that have not yet been laid out, and customers in Hongkong and Macao are also shopping in their online stores, and the brand awareness is further enhanced. In addition, the shop does not shut up for 24 hours, at nine or ten in the morning. After 20 o'clock in the evening, the shops are scarce, but the shops are booming.

Enterprises are also willing to "smash" money in the electricity supplier market. A clothing company has published online shop advertisements on the Internet. Its hits have been rushed up to 1 million times in 1 hours, and the advertising cost is as high as 100 thousand yuan.

Li Qunbao, Secretary General of the Wuhan clothing trade association, said that online stores should have strong logistics support and local clothing enterprises. Besides warehousing in Wuhan, and relying on the logistics platform of online shopping centers, there will be warehousing bases in Beijing, Shanghai, Guangzhou and Chengdu. Customers can deliver goods as soon as possible after placing orders.

Professor Wu Ming Ming, a professor and director of Wuhan University of economics and management, can open the door to global customers and bring new sales growth points to enterprises. Local clothing enterprises should have the courage to invest in the electricity market. He said that Internet sales will have an impact on the existing marketing system of enterprises, and the problem of credibility, brand influence and so on should be paid attention to when making big businesses.