Sportswear Manufacturers Pfer Manufacturing Base &Nbsp; How To Pform Chinese Enterprises?

Adidas, the world's second largest sportswear producer, plans to increase the clothing output in the US and China by 5 times by 2015, to turn more capacity back to Central America, while withdrawing some of its capacity from the Asian region.

In addition to Adidas, other sports apparel manufacturers have begun to shift their clothing production to Central America and the Caribbean countries. Wu Guoping, director of the Latin American Economic Research Office of the Latin American Institute of Social Sciences, believes that geographical advantages and low labor costs are the main reasons for Adidas's popularity in this region.

Wu Guoping: after the rise of oil, pportation from here to the United States is expensive.

The second is that the Central American and Caribbean region is closer to the United States, and the timeliness of product upgrading is more reasonable.

A more important reason is that the trade between Central America and the Caribbean and the United States has been declining for two years, and the cost of labor has been relatively reduced, which is more attractive to them.

China's manufacturers are not idle when these big international brands shift their production positions.

PEAK used to be Adidas's foundry in mainland China.

Hou Lidong, former PEAK executive, said that in order to better develop, many Chinese manufacturers who were originally acting as factories saw the situation early and turned to the helm in time.

Hou Lidong: when PEAK built a production plant, it went to Nike ODI's OEM. Because the economy was not very good, Nike and Adi moved out of China, which led PEAK to become its own brand.

Acting as a substitute for others, we are always led by our nose.

But how to survive after the pformation is still a problem.

Guan Jian Zhang Dao sports consulting company CEO Zhang Qing said that Lining, Anta, PEAK and other domestic brands, without Adidas and Nike's strong funds to go abroad to develop, can only endure the rising cost pressure.

Zhang Qing: if Chinese enterprises seek to design production bases overseas, the challenge is bigger, because it involves the internationalization level of the whole enterprise.

In addition, our Chinese enterprises are inextricably linked to local local governments. Transferring factories easily will affect their relationship with local governments.

The ecological environment of Chinese enterprises is relatively complicated.