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Dangdang Four Times A Year Price Oolong &Nbsp; 1 Corner Face Milk Is Broken Again.

2011/12/20 9:14:00 11

Dangdang Adidas Order Sales Promotion

Yesterday morning, Mr. Mo in Beijing consumers. Dangdang The order bought 290 "GF Gao Fu Chao Foam Cleanser (50g gift)", the unit price is 0.1 yuan, woke up but found that the order was Dangdang unilaterally canceled. Reporters learned yesterday that there are hundreds of consumers like Mr. mo. Dangdang said yesterday that the "10 Fen cleanser" is not the wrong price, but "the gift is out of stock". This is Dangdang's "promotion of children's books" and "1 yuan". ADI shoes After that, another business unilaterally cancelled the order.


Miss Wang told reporters that she ordered the order at 0 a.m. yesterday, and the order status in the morning was " Order It has passed the audit, is being allocated ", in the afternoon, the order page has become" system has been automatically canceled ". "The mail sent by Dangdang said that the reason for cancelling the order was" all goods are out of stock ". I looked at my colleagues' page, and that's the same. Miss Wang introduced.


Reporters in a large forum to see, "Dangdang special offer 0.1 yuan GF facial cleanser" information has received nearly 400 comments. Some consumers reflected that not only the order was cancelled, but also the payment item was not refunded.


Yesterday Dangdang responded that it was verified that the product was not a wrong price but a complimentary gift for Dangdang to "give back to the vast number of consumers". However, since the system did not support the 0 yuan price tag, it only tagged 0.1 yuan, and it could not be purchased without any other commodity. Dangdang said that the number of gifts was limited on a first come first served basis on the commodity page, but the amount of orders exceeded the inventory due to the panic of consumers.


As for the compensation problem that consumers generally pay attention to, Dangdang said, "orders for successful delivery of this order and confirmation of delivery email notification will be shipped. For a small number of customers who do not receive the confirmation delivery notice, we will give each consumer 10 yuan coupons as emotional compensation. For some paid orders, we will refund as soon as possible.


However, many consumers are not satisfied with it. Reporters learned that consumers began to organize rights protection.


An e-business insider said, "for such a cheap gift, Dangdang did not make inventory restrictions, too strange! A B2C website that has been established for 12 years is really wrong."


In fact, this is not the first time that Dangdang cancelled its user orders unilaterally from the price oolong. As early as the end of July this year, in August, Dangdang came up with three large-scale "price Oolong" events, including "1 yuan ADI shoes", "110 yuan Samsung (micro-blog) mobile phone" and "children's book promotion". The reason is nothing more than "operational errors" and "system problems". Dangdang took the lawsuit for this purpose.


Analysts believe that Dangdang's own price tag has exposed its internal process management, especially the lack of standard management of gifts. Qiu Baochang, head of the lawyers' group of the China Consumer Association, said that after the establishment of the consumer's orders, the two sides reached a sales contract. Dangdang unilaterally cancelled the order, but failed to give full proof of the reason for cancellation. Consumers have the right to ask Dangdang to fulfill the contract.

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