Shishi Footwear Export Price Increased By Nearly 20% Over The Same Period Last Year.

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"In the situation of internal and external troubles, the footwear export performance of our city is the most outstanding, which is really not easy."

The head of Quanzhou Shishi Office of the inspection and Quarantine Bureau told the author that the cost of foreign trade enterprises has risen sharply this year due to factors such as the continued appreciation of the RMB, weak international market demand, rising production costs, sovereign debt crisis, recruitment difficulties and endless barriers to foreign trade.

However, Shishi's foreign trade enterprises are facing difficulties. They have intensified their efforts to expand overseas markets, won opportunities in challenges and seized the market in opportunities.

Especially in the situation of the two international macroeconomic exploration, Shishi's foreign trade economy still maintained a strong growth momentum.

Footwear exports can achieve good results for many reasons.

This year, Shishi grasped the favorable conditions and positive factors in economic and social development, seized and grasped development opportunities from the changing situation, led enterprises to participate in exhibitions in famous exhibitions such as the US, Taiwan, Beijing, Guangzhou and Shanghai, in order to obtain more orders and expand emerging markets, and support more exports with independent brands and high added value products, so as to form new competitive advantages.

From the distribution of export areas, Shishi shoes and clothing are still mainly exported to Europe and America, accounting for nearly 50% of the export apparel batch and value.

In addition, it expanded the emerging markets such as South America and ASEAN, and basically formed a diversified export market structure in Europe and the United States, the Middle East, Africa, South America and ASEAN.

"From the statistical data, although the batch growth rate of export products is slower, the value of goods is rising, which fully shows that the added value of products is increasing and the value of Shishi brand is becoming more and more valuable." during the interview, the responsible person of Shishi Office of Quanzhou inspection and quarantine Bureau said that according to the colleague of the National Key Laboratory of textile and clothing, the business volume of this year has increased substantially compared with previous years, and many new enterprises have begun to find laboratories, and require testing of products.

"This is only one of the main reasons for the value of Shishi brand."

The person in charge said that the unit price "skip" can not be separated from the industry's perfect upgrading and technological innovation.

It is reported that this year, the leading shoe manufacturers of Shishi, such as wood, sun, gold and gold, and ho Desheng, have accelerated the pace of technological innovation, intensified efforts to eliminate backward technologies, focused on high-end products, continuously improved product quality and added value, and gradually gained the recognition and favor of the brand in the international market.

Statistics show that: in 1-10 months of 2011, Shishi exported 2427 footwear and the value was $128 million 866 thousand.

"The data can only represent the past, and the road of foreign trade is changeable. We should not be blindly optimistic, but also be prepared to deal with it carefully."

Li Jungai, deputy director of the Shishi industry and Commerce Bureau and President of the Shishi Association of private enterprises, pointed out that in view of the current international situation, there are still many factors affecting the export of footwear enterprises. It is expected that the next two years will continue to be a difficult period. In order to maintain the strong export trend of Shishi, Shishi's export enterprises should continue their efforts.